News

  • Blog
  • 27 May 2020
  • 1 min. reading time

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, participates in a new PROA video in which she highlights the importance of communication. The executive of the leading company in skin care innovation also highlights the value of teleworking because "it allows you to have much clearer objectives and increases productivity". She also details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

 

Gema Aznar
General Manager of Mary Kay Spain

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

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  • Blog
  • 1 min. reading time

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

  • Blog
  • 1 min. reading time

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

  • Blog
  • 1 min. reading time

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womaniser, a drunkard and a mere puppet of Cleopatra". Octavian's smear campaign to end the race......
  • Blog
  • 3 min. reading time

Leticia Espinosa de los Monteros -- "Communication is essential".

Lucía Casanueva, managing partner of PROA, interviews Leticia Espinosa de los Monteros, founder and director of Círculo Orellana. In addition to highlighting the importance of communication for the development of the activities of a non-profit association, she also explains how they have promoted female talent in the development of the...

  • Blog
  • 1 min. reading time

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Dr. Miguel de la Hoya

Dr. Rodríguez Piedrabuena interviews Dr. Miguel de la Hoya, doctor and senior researcher at the Molecular Oncology Laboratory of the Hospital Clínico San Carlos, to learn about the most relevant aspects and characteristics of oncological diseases. This video can be reproduced whenever PROA is mentioned...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.