News

  • Blog
  • 27 May 2020
  • 1 min. reading time

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, participates in a new PROA video in which she highlights the importance of communication. The executive of the leading company in skin care innovation also highlights the value of teleworking because "it allows you to have much clearer objectives and increases productivity". She also details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

 

Gema Aznar
General Manager of Mary Kay Spain

The Increase of Debt and Public Spending and the Excess of Liquidity, Slowing Down Growth of Global Economies

Daniel Lacalle, economic adviser to the People's Party (PP), recently spoke at a forum on the keys to investing, organised by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

  • Blog
  • 2 min. reading time

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

  • Blog
  • 1 min. reading time

"Exercise is the best pill".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. "Exercise is the best pill", says Dr. Durántez, who explains that "it...

  • Blog
  • 1 min. reading time

Fernando Matesanz: "Communication is a fundamental aspect of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his office and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

Dr. José Antonio Rodríguez Piedrabuena interviews Beatriz Aranda, PhD in Natural Sciences and team leader developing immunotherapies in a biotechnology company in New York, about advanced genetics and future results in cancer research. This VIDEO may be reproduced provided that...

  • Blog
  • 1 min. reading time

BCG Report -- Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.