News

  • Blog
  • 27 May 2020
  • 1 min. reading time

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, participates in a new PROA video in which she highlights the importance of communication. The executive of the leading company in skin care innovation also highlights the value of teleworking because "it allows you to have much clearer objectives and increases productivity". She also details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

 

Gema Aznar
General Manager of Mary Kay Spain

Communication: Undervalued, but with Great Job Opportunities

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14,...

  • Blog
  • 2 min. reading time

-- SOERMAR chooses PROA to lead its communication strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Center and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, places its trust in PROA for the development and execution of your communication strategy. The company,...

  • Blog
  • 1 min. reading time

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

  • Blog, News
  • 1 min. reading time

Ana Gómez -- The reasons for Alberto Núñez Feijóo's success

Last Sunday Galicia held the most atypical election in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. This is why the turnout was one of the lowest in the history of the...

  • Blog
  • 4 min. reading time

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

  • Blog
  • 3 min. reading time

The Emotional Intelligence

In 1959, Professor Juan Rof Carballo wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What can you tell me now about Goleman and the rest of the group and the enthusiasm of the uninformed in the face of emotional intelligence?

  • Blog
  • 5 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.