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Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, participates in a new PROA video in which she highlights the importance of communication. The executive of the leading company in skin care innovation also highlights the value of teleworking because "it allows you to have much clearer objectives and increases productivity". She also details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

Gema Aznar
General Manager of Mary Kay Spain

Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consultancies for its better implementation. It is worth reproducing this video...

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Lorena Saura -- There is no culture without communication

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for the achievement of a company's objectives and the...

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Outlook for the economy in 2020: trade improvement, high liquidity, low recession risk

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

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Gema Aznar -- Communication is the key to everything

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.