News

  • Blog
  • 3 March 2022
  • 1 min. reading time

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interview with Alstom's Human Resources leader, about this area and her experience in international companies.

Together with Ana Heras, Human Resources Director of PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and talent retention. This is an area in which, the experts stress, it is important to promote a global vision of the organisation and involve everyone in order to build trust, understand the business and the needs of colleagues. To this end, they point out different tools and methodologies that allow us to build together in the professional development of each individual and in the organisation as a whole.

This video may be reproduced provided that PROA is credited as the original source.

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

  • Blog
  • 3 min. reading time

Measures to be taken in the field of VAT following the coronavirus crisis, says Fernando Matesanz

Fernando Matesanz, director of Spanish VAT Services, details the measures that exist in the field of VAT and that could be adopted to improve the liquidity of companies and contribute to the reactivation of the economy after the impact of the coronavirus. All the measures adopted must be carried out with...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, director of the Instituto Palacios Medical Center

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Center, on the importance of caring for women's health in all its stages. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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  • Blog
  • 1 min. reading time

AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their...

  • Blog
  • 1 min. reading time

In the face of stock market falls caused by the coronavirus, it is advisable to persevere.

Despite the profound health crisis caused by the coronavirus, and its enormous impact on the financial markets and the economy, some experts are advising people to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video prepared by its own staff....

  • Blog
  • 3 min. reading time

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.