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-- Interview with Marta March, Alstom's Human Resources Leader

PROA interview with Alstom's Human Resources leader, about this area and her experience in international companies.

Together with Ana Heras, Human Resources Director of PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and talent retention. This is an area in which, the experts stress, it is important to promote a global vision of the organisation and involve everyone in order to build trust, understand the business and the needs of colleagues. To this end, they point out different tools and methodologies that allow us to build together in the professional development of each individual and in the organisation as a whole.

This video may be reproduced provided that PROA is credited as the original source.

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

Coronavirus: status, risks and implications

The latest update on Covid-2019, also know as Wuhan's Coronavirus, informs that although deaths are still increasing, these are doing so at a slower rate than in previous weeks. However, we are faced with a cyclical risk in that we do not know when the pandemic will end. It also...

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

Miguel Marín -- Talent or bust: that's the question

Times are hard. No one can deny that. Never before has the same generation had to deal with possibly the two deepest global economic crises ever seen. The demands of adaptation that the 21st century per se brought with it, particularly as a result of the technological revolution,...

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

Why Data Science degrees are unattractive for STEM students?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of STEM students believe that data science is excessively theoretical and that work in companies in this discipline still has little impact. Furthermore, there is a feeling that data science is...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Interview with Marta March, Alstom's Human Resources Leader

This video may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.