News

  • Blog
  • 3 March 2022
  • 1 min. reading time

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interview with Alstom's Human Resources leader, about this area and her experience in international companies.

Together with Ana Heras, Human Resources Director of PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and talent retention. This is an area in which, the experts stress, it is important to promote a global vision of the organisation and involve everyone in order to build trust, understand the business and the needs of colleagues. To this end, they point out different tools and methodologies that allow us to build together in the professional development of each individual and in the organisation as a whole.

This video may be reproduced provided that PROA is credited as the original source.

Times Keep Changing

The spur that has infected our lives has also infiltrated politics. One month in the 21st century is much more than a year of the twentieth century, and a year equals a decade. While the no-confidence motion that sprung Pedro Sánchez into power from the hands of a heterogeneous group of...

  • Blog
  • 2 min. reading time

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

  • Blog
  • 2 min. reading time

Ángel Expósito presents key ideas of the PROA Defence Communication Observatory on COPE

The journalist Ángel Expósito, in charge of the news programme La Linterna on the COPE channel, gave a preview in last night's broadcast from Kiev (Ukraine) of some of the key ideas of the PROA Communication Defence Observatory, which is taking place this Thursday at our headquarters in Madrid. Expósito interviewed one of...

  • Analysis, Blog
  • 2 min. reading time

Outlook for the economy in 2020: trade improvement, high liquidity, low recession risk

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

  • Blog
  • 3 min. reading time

Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how business confidence can be generated in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone"....

  • Blog
  • 1 min. reading time

Leticia Espinosa de los Monteros -- "Communication is essential".

Lucía Casanueva, managing partner of PROA, interviews Leticia Espinosa de los Monteros, founder and director of Círculo Orellana. In addition to highlighting the importance of communication for the development of the activities of a non-profit association, she also explains how they have promoted female talent in the development of the...

  • Blog
  • 1 min. reading time

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