News

  • Blog
  • 3 March 2022
  • 1 min. reading time

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interview with Alstom's Human Resources leader, about this area and her experience in international companies.

Together with Ana Heras, Human Resources Director of PROA, Marta March reflects on internal communication as a key tool for achieving a company's objectives and talent retention. This is an area in which, the experts stress, it is important to promote a global vision of the organisation and involve everyone in order to build trust, understand the business and the needs of colleagues. To this end, they point out different tools and methodologies that allow us to build together in the professional development of each individual and in the organisation as a whole.

This video may be reproduced provided that PROA is credited as the original source.

Private equity, an increasingly solid alternative to traditional investments

Private equity funds are emerging as an increasingly solid and credible alternative for investors seeking attractive returns with lower risk. This is one of the conclusions of a recent event held in Madrid, which looked at the current outlook for the sector and the prospects for...

  • Blog
  • 3 min. reading time

Physical exercise and the brain

The brain, like muscles, malleable, plastic, can atrophy when it is not trained. Physical exercise is an antidepressant, anxiolytic and through the release of endorphins that it produces, it raises self-esteem, well-being, positive thoughts and is a poly-pill that prevents many illnesses. Physical exercise produces the...

  • Blog
  • 3 min. reading time

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

  • Blog
  • 2 min. reading time

The CEOs Guide for the 2020s

Worldwide companies are entering 2020 after a decade of large-scale digital expansion and transformation, not forgetting the major changes and polarization of the political scene. "There are many uncertainties and concerns: we expect increased political and economic volatilities, growing social discontent and further slowdown in growth. Nevertheless, the opportunities are...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

  • Blog
  • 4 min. reading time

José Antonio Rodríguez Piedrabuena -- Mental Health Act: one step closer to demolition

Mental health should be planned for and meet the World Health Organisation's (WHO) diagnostic criteria in the international classification of diseases; which defines having an anxiety disorder, depressive disorder, substance abuse disorder, sexual dysfunction, schizophrenia or autism, to name a few. Do you have to see...

  • Blog
  • 5 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.