Gema Aznar —— La comunicación es la clave de todo

How to eat a rival’s toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

“Marco Antonio es un mujeriego, un borracho y un simple títere de Cleopatra”. La campaña de descrédito que lanzó Octavio para acabar con la carrera......

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy....

Es habitual gastarse mucho dinero en tratamientos anti-edad, pero lo cierto es que el único científicamente probado es el ejercicio. He visto algunas personas después de seis meses y las he encontrado envejecidas debido a la falta de ejercicio. El ejercicio tiene muchos efectos beneficiosos sobre la salud del cerebro,...

Today’s business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people, who are empathetic and who are committed to communication, collaboration and teamwork. These skills have become increasingly important in recent years, but the COVID-19 pandemic...

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and «communication 2.0» in making tourism-related decisions and in the brand image of destinations....