Gema Aznar —— La comunicación es la clave de todo

El nuevo Centro para la Acción Climática de Boston Consulting Group, en un informe recientemente publicado determina que, en materia de cambio climático, el coste de la inacción supera con creces el de la inversión necesaria para combatirlo. Ignorar el problema tiene un precio muy alto, estimado en una reducción...

Que se compre menos no es un tema de precios, es de gusto por la vida sana. Tiene relación con que la mitad de los españoles no hace ejercicio, está sobrado de peso, duerme poco y consume poca fruta legumbres y verduras. Estas carencias pueden disminuir si usamos uno de...

Carlos Mira, predsident of the Cre100do Foundation, explains what the foundation does, what characteristics it shares with the companies to which it is dedicated. and details to what extent the communication and brand of a company can be important for its international expansion, focusing on five factors key that a...

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14,...

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...