Actualidad

Iván Martén —— «Oil and gas must not be demonised»

Iván Martén, President of Orkestra – Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in Europe’s economic recovery.

 

10 Keys to Understanding Audiovisual Content Consumption in Spain

The Communication Companies and Markets Investigation Group (GIMEC) of the Faculty of Communication at the University of Navarra has presented a study titled «Identifiying the Drivers of Consumption for Audiovisual Content of Fiction and Entertainment in the Spanish Market». Their conclusions have been grouped in the following decalogue, explaining ten...

Round Two: More of the Same?

It would’ve been a lot to hope, and even riskier yet to believe, in innovations of rhetoric and technique by politicians running for this second electoral round. There was, however, room for improvement, yet this potential to change for the better rather took a turn for the worse, especially when...

José María Peredo Pombo —— «The geopolitical situation is changing»

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

José Antonio R. Piedrabuena —— La preparación ante la gripe y otras enfermedades

El correcto funcionamiento de todo el organismo depende de nuestras bacterias intestinales. Estas participan en la digestión, el metabolismo, la provisión de nutrientes esenciales, protegen la integridad de la mucosa y la barrera frente a los patógenos en nuestros intestinos y contribuyen al correcto funcionamiento del sistema inmunitario y de...

La innovación ya no es una opción

Así como la economía industrial estuvo marcada por la expansión de los mercados, la incorporación de nuevos espacios y de la masa trabajadora, la ‘nueva situación’ post COVID-19 apunta a la transformación digital y la innovación. Aunque no hay plan predefinido ni recetas mágicas, la comunicación es un factor estratégico...

Laura González-Molero: «There will be a new normality in which digitalization will be a very important pillar»

In this interview with Proa Comunicación, Laura González-Molero, president of the Association for Progress in Management (APD), analyzes the economic crisis that the containment measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was «to face a pandemic in which...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.