News

  • Blog
  • 26 November 2019
  • 1 min. reading time

Video of the Proa Communication Observatory: Public emergencies

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at Proa Comunicación, extracted after the intervention of Raimundo Herráiz, manager of the Madrid 112 Emergency Coordination Centre during 11M, in the Observatory 'Public Emergencies: lessons in prevention and planning for businessmen and managers', organised by Proa Comunicación with the collaboration of Club Excelencia en Gestión on Friday 8th November at the Club Financiero Génova.

Calm and informed employees, the weapon to fight coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and that affected other people, has hit us hard and is here, it seems, to stay. For any company, regardless of its size and activity, trying to plan around the new virus is a real...

  • Blog
  • 2 min. reading time

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

  • Blog
  • 2 min. reading time

Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are living, "now has a great opportunity to stand out again". In addition to highlighting the opportunities for senior...

  • Blog
  • 1 min. reading time

Innovation and Communication, the perfect tandem

The vast majority of the professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one profession that is especially immersed in an...

  • Blog
  • 2 min. reading time

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

  • Blog
  • 1 min. reading time

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.