Actualidad

—— Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19.

Gamma Health has ensured the exclusive online distribution of this mask in Spain, which has been scientifically endorsed by the Institute of Molecular Medicine (iMM) in Lisbon and recognized by institutions such as the Direction Générale des Entreprises or the Institut Pasteur de Lille.

In the words of David Gómez García, Director of Institutional Relations at Gamma Health: «We are starting a collaboration with PROA as our communication agency that we hope will be long-lasting and prosper for everyone».

They are currently testing the solution that will inactivate the virus in more fabrics with which to produce other protection garments aimed at the health sector.

Until the end of the month, Gamma Health offers readers of the PROA newsletter a 5% discount on all products on their website with the DISCOUNT-PROA code.

This text may be reproduced provided that PROA is mentioned as its original source

Pilar Trucios: «If you do not see new things you will always do the same»

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA’s managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

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Ana Gómez —— Why Alberto Núñez Feijóo is so successful

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

A discreet monarch, prepared and with a high state sense

For those of us who have represented Spain, and all its political and cultural expressions, as well as its varied economic interests, we have had to learn -because one is not born with this capacity- to speak -independently of our ideas- of these expressions, with neutrality in political controversies; to...

Ángela Jordana —— “La definición de salud de la OMS es una utopía”

«Los pensamientos suicidas han aumentado entre un 12,5 y un 14% en los jóvenes» Ángela Jordana es especialista en Health Literacy y Salutogénesis —concepto que desarrolló el médico y sociólogo Aaron Antonovsky en los años 70—. Creadora del método LifeCourse y MdA, imparte cursos a personas y organizaciones que buscan...

«Exercise is the best pill»

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. «Exercise is the best pill», says Dr. Durántez, who explains that «it...

Catherine Barba: «We are Living in a World in Rupture»

«The world is changing faster than ever.» With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, «is in rupture or breaking down». In her opinion, the changes we are experiencing today force...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.

—— Gamma Health relies on PROA for mask communication to inactivate COVID-19

Más conversaciones, más ideas, más PROA. Síguenos en nuestras redes.

Recibe ideas con criterio

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.