Actualidad

Informe BCG —— The amazing value of forests

The current value of the world’s forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the climate. However, a new report by the Boston Consulting Group (BCG), The Staggering Value of Forests-And How to Save Them, reveals that a number of threats, especially land use change and rising temperatures, will lead to deforestation and forest degradation and this will reduce their value by 30% by 2050.

BCG has calculated the value of forests by taking into account four dimensions: their role as climate regulators, environmental benefits such as water and air purification, the market value of activities such as pulp and paper production, and the social value, including the role of forests as homes and livelihoods for millions of people. The analysis also quantifies the projected forest loss caused by five major threats between now and 2050, as well as the value that can be preserved by taking action in six areas.

«We set out to quantify the value of the world’s forests because we believe that such objective measurement can transform the forest conservation dialogue from a largely emotional to an evidence-based perspective,» explains Torsten Kurth, BCG’s Managing Director & Partner and co-author of the report. «It is essential to act decisively now to stop the destruction of forest value, especially given the very important role that forests play in combating climate change.

The biggest threats are not the ones that make the headlines

Five main threats are causing the destruction of forest value: land use change, including conversion to agricultural uses; rising global temperatures; unsustainable logging; abiotic disturbances such as forest fires; and biotic disturbances such as the spread of pests and diseases. While it is logical that forest fires receive wide media coverage, the combination of land-use change and rising temperatures is expected to reduce the value of forests by 27 per cent by 2050, accounting for most of the projected total loss of value of 30 per cent.

«The two main drivers of forest value loss in the coming decades are human-induced,» says Johanna Puetz, BCG Principal and co-author of the report. «We need to be able to see beyond the headlines to get to the root of what causes massive forest loss.

Preventing the loss of forest value requires action in six areas 

BCG’s analysis quantifies the impact of taking strong action in six areas:

  • Planting, Reclamation and Sustainable Management of Forests
  • Promoting sustainable and productive agriculture
  • Reducing meat consumption
  • Encourage ways of producing palm oil, soya, meat and wood that do not cause deforestation
  • Increase wood recycling
  • Ensure that the global temperature does not increase by more than 2°C

These ambitious but realistic measures, together with the implementation of existing global commitments to protect forests, can preserve 20% of the forest value by 2050, which would reduce the total loss to about 10%. Preventing the loss of value, or even increasing the total value, would require more vigorous action such as planting forests on some 900 million hectares, which is equivalent today to the total land available for the above activities, including private holdings.

The report also analyses the climate impact of not slowing down the current rate of forest destruction.  Forests generate net emissions of carbon, which is released as a result of deforestation and decomposition. If public and private sector decision-makers take action in the six areas outlined in the report, forests could go from emitting to absorbing net amounts of CO2 from 2045, and would capture up to 2 Gt of CO2 per year, equivalent to two-thirds of the annual greenhouse gas emissions of the European Union today.

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. «A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Informe BCG —— Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

Diversification and focus on business, values of communication specialized in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased...

José Antonio R. Piedrabuena —— ¿Qué nos está pasando?

Desde hace diez mil años siempre ha estado la humanidad pastoreada por diversos adoctrinamientos , con esa seguridad dogmática de saber en qué dirección hemos de caminar, con sus secretos, sus élites…, como ahora. El pastoreo actual obliga a un historiador español a escribir un libro: “Educar en la mentira”,...

Ejercicio físico y cerebro

El cerebro como los músculos, maleable, plástico, se puede atrofiar, cuando no se le entrena. El ejercicio físico es antidepresivo, ansiolítico y por la liberación de endorfinas que produce eleva la autoestima, el bienestar, los pensamientos positivos y es una poli-píldora que evita muchas enfermedades. El ejercicio físico produce la...

Las grandes claves para entender cómo evolucionará la comunicación digital en 2020

Ahora que ya ha llegado 2020, tocan los análisis predictivos y de tendencias para este nuevo año. La comunicación lleva inmersa en un proceso de cambio desde hace años, primero con la llegada de Internet y el desarrollo de lo que se dio en llamar como Web 2.0 (lo que...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.