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Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive".. In this sense, he believes that telework is here to stay. He also gave his opinion on the technological needs of companies and the mobility factor.

Private Banking: Models for Growth in a Complex Environment

Recent estimates published by DBK consultants on the Spanish private banking market confirm that it is still a very appealing niche for operators in this sector. According to their latest report, at the end of 2019, the total volume of the market will reach 480,000 million euros, and there will...

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We now have more data on why physical exercise prolongs life, rejuvenates the body and leaves us better protected against many diseases. From the moment we are born, a process of replacing cells that have reached the end of their useful life begins, by producing new ones from the body's own cells....

Ismael Nafría: "Paying for Information is Today an Inevitable Choice for the Survival of the Media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

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How businesses can be competitive in the 2020s

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

Increasing the number of women entrepreneurs would grow the world economy by 5 trillion dollars.

An article published by the Boston Consulting Group (BCG) states that, if there were an equal number of women and men entrepreneurs, global GDP could grow by approximately 3% to 6%, which would represent between 2500 and 5000 trillion dollars to the international economy. However, women...

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