Gianni Cecchin --"Technology will be indispensable for economic recovery".

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

This first annual conference of the new cycle will bring together representatives from the world of culture, education, politics, economics, journalism and civil society on 15 October in San Lorenzo de El Escorial The Vargas Llosa Chair begins a new stage, promoted by the Fundación Vargas Llosa, which is being held in...

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a void that is covered up by image cultivation. The narcissist is interested in power, - the rest does not count -, amoral, vain, envious, strategically empathetic, demanding of others and...

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

All living creatures, and even some viruses, live, like us humans, in groups. We are able to refer to you by your individual identity and we can think. But we all have experiences that according to the group in which we exist, aspects, resources, qualities and even defects that are...