News

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly in order to continue manufacturing votes.

We should have known the day the US elected a Hollywood movie star as president: Ronald Reagan inaugurated this confusing phase in which politics, celebrity and entertainment have merged. Voting is becoming more and more like liking a good Netflix series.

Now our political leaders reason as a Ronaldo or a Kardashian would: Which photo should I take with whom and in which prefabricated instagram-style setting to be trending topic today?

All their statements in the press are strategic exaggerations to put pressure on each other, or to make us believe something that makes us value one more and less the other in the polls: Pablo complains that Pedro has not called him once since this summer - as if he were a lover ignored by his beloved - and Pedro has become the first to tweet condolences - calculatedly poetic and full of high sentiment - at every disaster, tragedy or death around the globe.

Those on the other side are no better, with Santiago and his Western cowboy declarations, or Cayetana and her tantrums of airy indignation. What can we say about Trump, Boris Johnson, Salvini or Macron and Trudeau with their socks of drawings and colours.

This is more like a casting call for Oscar hopefuls than a showcase for political leaders of the developed world. We will never forget the photos of Pedro in aviator glasses in the Falcon ... I would give him the Oscar, if only because he works harder than anyone else, or spends more than anyone else. After all, he is making the most of all the national resources to which he has access thanks to his position as acting president.

All this provides plenty of laughs and saturates rivers of ink in print and online. But frankly, what are we playing at? As Greta, the environmentalist girl with Aspergers, said, "the house is burning down and you are doing nothing to put out the fire!

What exactly is being burned? Well, our right to hear the truth for starters. We're being treated like television viewers lying on the couch in flat brain mode with hours (or months) ahead of us with nothing to do. So much so that the economy slows down, operations are put on hold and we are left with more free hours to continue to be hijacked by the daily media spectacle of our elected leaders.

To follow the real problems of the country and the planet are without solution, without a plan, without a budget and without the will to solve them. All are televised declarations of measures without any anchoring in experience or practice. A brainstorming The result is a far-fetched debate that scores more points for making headlines than for demonstrating intelligence, responsibility or maturity. To such an extent that whoever says something mature provokes a general laugh, accompanied by more statements to the media with puns, among all the participants.

What do we do now, vote ????? But have they planted an "innocent innocent" hidden camera on us or what? How many times are we going to vote submissively again before we go into a rage? Will Pablos, Pedro, Albert and company then come out laughing and applauding our face of disbelief at such a sinister joke, while shouting "Innocent"?

Unfortunately, we do not have the upper hand. It is the hijackers who are the protagonists of these paper governments. Only they can end the films and give themselves a good jolt of reality.

In my business, change always starts with taking responsibility for the results: "I have realised what I have done or said, or made a mistake...". It's called personal growth. It's hard and it tastes bitter, but it's the path to becoming a real leader and not a liar.

We could ask our political leaders to each write a secret letter to themselves with all the faults and mistakes they dare to own - as we say in English, "own your mistakes". Then we would have to force them to repeat the letter as many times as necessary until they stopped dramatising Paulina Rubio-style and began to feel their hand tremble with the uncontrollable feeling of gravity that comes with writing the truth.

Or they could hire a coach to give them a refresher. fucking -with apologies-. If Rivera says "screwed". in congress, it's open season: we can all say shocking words when we want to draw attention to him and all his cohorts. They could invest some time and money in hiring someone to make them face up to what they are saying with their gestures and their media fuss while they pretend to convince us that they are forming a solid government for the nation.

But no. They don't hire coaches like that because it doesn't win them votes and it doesn't earn them undeserved time in front of the cameras or help them continue to accumulate votes based on manipulated perceptions. They are capable of spending millions to rent a TV set to practice their calculated gestures and perfect credibility performances before a debate. It is more of the same: investing in lies and running away from the truth.

In order to finally get out of this eternal Latin American novel and not have to vote fifteen more times, I will gladly give the coaching of truth, responsibility and service to the citizen - instead of to myself - to the first person who calls me.


Pino Bethencourt 
Coach and founder of Club Comprometidos

Lifestyle and Mediterranean diet against ageing

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains how the Mediterranean diet influences life expectancy in Spain and its relationship with healthy ageing: "there are studies that link the Mediterranean diet with longevity". Dr. Ángel Durántez...

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

José Antonio R. Piedrabuena -- Interview with Dr Guijarro, scientist and research professor at the University of Florida

Dr Piedrabuena interviews Dr María Guijarro, scientist and research professor in the Department of Anatomy and Cell Biology at the University of Florida, in podcast format, about cancer, the importance of biology, the lack of investment in research and the relevant role of Spain in the fight against...

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of college graduates in...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

We are Conservatives

All current neuroscientists, such as the Spanish professor of neuroscience working in the US, Joaquín M. Fuster, one of the world's leading figures in the study of the cerebral cortex, says: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.