News

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly in order to continue manufacturing votes.

We should have known the day the US elected a Hollywood movie star as president: Ronald Reagan inaugurated this confusing phase in which politics, celebrity and entertainment have merged. Voting is becoming more and more like liking a good Netflix series.

Now our political leaders reason as a Ronaldo or a Kardashian would: Which photo should I take with whom and in which prefabricated instagram-style setting to be trending topic today?

All their statements in the press are strategic exaggerations to put pressure on each other, or to make us believe something that makes us value one more and less the other in the polls: Pablo complains that Pedro has not called him once since this summer - as if he were a lover ignored by his beloved - and Pedro has become the first to tweet condolences - calculatedly poetic and full of high sentiment - at every disaster, tragedy or death around the globe.

Those on the other side are no better, with Santiago and his Western cowboy declarations, or Cayetana and her tantrums of airy indignation. What can we say about Trump, Boris Johnson, Salvini or Macron and Trudeau with their socks of drawings and colours.

This is more like a casting call for Oscar hopefuls than a showcase for political leaders of the developed world. We will never forget the photos of Pedro in aviator glasses in the Falcon ... I would give him the Oscar, if only because he works harder than anyone else, or spends more than anyone else. After all, he is making the most of all the national resources to which he has access thanks to his position as acting president.

All this provides plenty of laughs and saturates rivers of ink in print and online. But frankly, what are we playing at? As Greta, the environmentalist girl with Aspergers, said, "the house is burning down and you are doing nothing to put out the fire!

What exactly is being burned? Well, our right to hear the truth for starters. We're being treated like television viewers lying on the couch in flat brain mode with hours (or months) ahead of us with nothing to do. So much so that the economy slows down, operations are put on hold and we are left with more free hours to continue to be hijacked by the daily media spectacle of our elected leaders.

To follow the real problems of the country and the planet are without solution, without a plan, without a budget and without the will to solve them. All are televised declarations of measures without any anchoring in experience or practice. A brainstorming The result is a far-fetched debate that scores more points for making headlines than for demonstrating intelligence, responsibility or maturity. To such an extent that whoever says something mature provokes a general laugh, accompanied by more statements to the media with puns, among all the participants.

What do we do now, vote ????? But have they planted an "innocent innocent" hidden camera on us or what? How many times are we going to vote submissively again before we go into a rage? Will Pablos, Pedro, Albert and company then come out laughing and applauding our face of disbelief at such a sinister joke, while shouting "Innocent"?

Unfortunately, we do not have the upper hand. It is the hijackers who are the protagonists of these paper governments. Only they can end the films and give themselves a good jolt of reality.

In my business, change always starts with taking responsibility for the results: "I have realised what I have done or said, or made a mistake...". It's called personal growth. It's hard and it tastes bitter, but it's the path to becoming a real leader and not a liar.

We could ask our political leaders to each write a secret letter to themselves with all the faults and mistakes they dare to own - as we say in English, "own your mistakes". Then we would have to force them to repeat the letter as many times as necessary until they stopped dramatising Paulina Rubio-style and began to feel their hand tremble with the uncontrollable feeling of gravity that comes with writing the truth.

Or they could hire a coach to give them a refresher. fucking -with apologies-. If Rivera says "screwed". in congress, it's open season: we can all say shocking words when we want to draw attention to him and all his cohorts. They could invest some time and money in hiring someone to make them face up to what they are saying with their gestures and their media fuss while they pretend to convince us that they are forming a solid government for the nation.

But no. They don't hire coaches like that because it doesn't win them votes and it doesn't earn them undeserved time in front of the cameras or help them continue to accumulate votes based on manipulated perceptions. They are capable of spending millions to rent a TV set to practice their calculated gestures and perfect credibility performances before a debate. It is more of the same: investing in lies and running away from the truth.

In order to finally get out of this eternal Latin American novel and not have to vote fifteen more times, I will gladly give the coaching of truth, responsibility and service to the citizen - instead of to myself - to the first person who calls me.


Pino Bethencourt 
Coach and founder of Club Comprometidos

It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

Challenges for the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although...

Luis J. García-Torremocha -- "Communication is key in a company".

Luis J. García-Torremocha, CEO of Movilex Recycling Group, has participated in a new PROA video. In relation to the importance he gives to communication and reputation management in his company, he has highlighted the role it plays, assuring that it is a key element. In addition, he has...

Social Inequality has a Greater Impact on Wellbeing than Economic Inequality

The SEDA Sustainable Economic Development Assessment from Boston Consulting Group highlights the importance of considering factors outside of GDP to obtain a more complete vision of the performance of governments. Madrid, 28 August 2019. The highest levels of social inequality as reflected in the differences in access to medical attention...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Pilar Urbano -- Does a journalist have the right to silence?

The motto "report rigorously, without favour and without fear" says almost everything about information. The rigor requires investigation, contrast of versions, documentation and testimonial, written, sound or graphic evidence ... that endorse what is reported. The no favor points directly to neutrality, fairness, objectivity, without personal interests or the information...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.