Actualidad

Veronica Pascual —— «When uncertainty is greater, communication is more important»

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living. The CEO of the leading company in mobile robotics assures that «the more uncertainty there is and the less we know what is going to happen, the more we have to communicate». It is essential, she adds, that corporations intensify communication with all their stakeholders, because only in this way will the entire ecosystem and the company’s network evolve in a joint and aligned way. «At ASTI we give extraordinary importance to communication and much more now» in this anomalous context.

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Ismael Nafría: «Paying for Information is Today an Inevitable Choice for the Survival of the Media»

Ismael Nafría, author of the book «The Reinvention of The New York Times«, has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

Tips for coping with uncertain times

We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as...

Pensar en la pospandemia

Siempre a vueltas con el orden mundial, Henry Kissinger lo tiene bastante claro: de la actual atmósfera surrealista del Covid-19 emergerá un mundo completamente diferente. Como ha explicado el ex secretario de Estado en el Wall Street Journal, el final de la pandemia va a producir un inevitable ajuste de...

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that Spanish and European bodies are preparing documents...

—— PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from...

Hábitos, cerebro y su aplicación financiera

-“Cuida tus pensamientos porque se volverán palabras. -Cuida tus palabras porque se volverán actos. -Cuida tus actos porque se volverán hábitos. -Cuida tus hábitos porque forjarán tu carácter. -Cuida tu carácter porque formará tu destino. -Y tu destino será tu vida” Gandhi   Nuestro carácter está compuesto por nuestros hábitos....

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.