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  • Blog
  • 23 October 2020
  • 1 min. reading time

Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terrosofounder of BalelIn this new PROA video, he explains the origins of his millinery, explaining how his passion and creative vocation came about. He also explains Balel's philosophy and what his hats are like.

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We already have more data on why physical exercise lengthens life, rejuvenates the body and leaves us better protected against many diseases. Since we are born, a process of replacement of cells that have finished their useful life begins, through the production of new ones from stem cells, which, by...

  • Blog
  • 3 min. reading time

Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

  • Blog
  • 1 min. reading time

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

  • Blog
  • 6 min. reading time

Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".

Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging prestige and academic career. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches the subject "Media and Public Opinion", and is a lecturer at the University...

  • Blog
  • 4 min. reading time

The economic and social consequences of the pandemic: in the face of a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, EU Jean Monnet Chair and member of the Royal Academy of Moral and Political Sciences, analyses, together with Antonio Rueda, the economic slowdown in Spain and the collapse of the stock market. The state of alarm The Spanish economy was...

  • Blog
  • 2 min. reading time

José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

  • Blog
  • 1 min. reading time

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