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Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terrosofounder of BalelIn this new PROA video, he explains the origins of his millinery, explaining how his passion and creative vocation came about. He also explains Balel's philosophy and what his hats are like.

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

The companies were this

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...

How can we defend ourselves legally from the fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or any of its executives have been affected by false or inaccurate news due to the coronavirus? How can the dissemination of false news affecting corporate reputation be remedied? What measures can be taken in the face of...

"Exercise is the best pill there is".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

-- The Tokyo Olympics or the missed digital opportunity?

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.