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Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terrosofounder of BalelIn this new PROA video, he explains the origins of his millinery, explaining how his passion and creative vocation came about. He also explains Balel's philosophy and what his hats are like.

Almeida and leadership

Investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has come out in one fell swoop, and how. We don't remember a tide like that; at the time of writing we have 3,434 dead in Spain...

Are You Captivated by the Leadership in Game of Thrones?

Say no more. As a woman, as a coach, and as a student of leadership, I have always been puzzled by the collective fascination with such a violent series. Beyond the huge investment in historical sets, highly worked aesthetics, original plots and -let's not be innocent- in-depth and extensive sexual...

Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation. This text may be reproduced provided...

Recipes for overcoming the pandemic

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, provides in this article his vision on the four areas of action to be developed in the post-COVID-19 scenario: health, economy, welfare state and European Union ....

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.