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Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Ciervadirector of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation.

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Private Equity, an Increasingly Solid Alternative to Traditional Investments

Venture capital funds are emerging as an increasingly robust and credible alternative for investors seeking attractive returns with lower risks. This is one of the conclusions of a recent event held in Madrid, which analysed the current and future prospects of the sector in the Spanish market. At the end...

Carlos Uriarte and José Ribeiro -- 35 years since Spain and Portugal joined the EEC

On 12 June 1985, Spain and Portugal signed the Treaty of Accession to the European Communities, with ceremonies taking place in the morning at the Jerónimos Monastery in Lisbon and in the afternoon at the Royal Palace in Madrid. They became part of the most important political project of the...

Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

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Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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Oscars 2020: a parasitic Academy does not prevent audience collapse

It is disconcerting that the 92nd Oscars were historic in the broadest sense of the term. It is disconcerting because it comes only a year after the rise of 'Green Book', and because critics and audiences had reached a consensus that 2019 would be one of the best cinematic harvests of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.