Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

An article published by the Boston Consulting Group (BCG) states that, if there were an equal number of women and men entrepreneurs, global GDP could grow by approximately 3% to 6%, which would represent between 2500 and 5000 trillion dollars to the international economy. However, women...

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

In these days of uncertainty and already physical separation, communication in corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media or the financial markets, because in addition to guaranteeing their security, the way in which this...

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...