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Antonio Garrigues -- "Communication has to be more and more selective".

Antonio Garrigues WalkerPresident of the Garrigues Foundationtalks to Valvanuz Serna Ruizmanaging partner of PROAThe conference was organised by COVID-19, about his book "Surviving to tell the tale", the challenges of COVID-19 and the importance of communication in this new phase. 

 

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Jose Manuel González -- The new stateless

Societies have from their beginnings organised themselves collectively by ceding part of individual sovereignty in order for a super structure to provide certain services in exchange for that cession. Throughout history, the emphases of this central administration have evolved, as has the nature of the exchange...

Ana Heras Piedrabuena -- How does internal communication and teamwork influence motivation?

Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, in the...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Politics, an auction

All living beings are still here because very early on, from their unicellular stages, they had to learn to distinguish good from bad. In human beings this biological archaism is also transferred to their mind, and if education, training and other characteristics that make it human...

-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who cannot find their place. She pays tribute to eight-year-old Sergio, who has courageously helped her to achieve Oscar gold....

Ángela Jordana--When caring for and about people becomes a strategic priority

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

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