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Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. Their prestige can sink irreparably. A good defence, without a doubt, is essential".

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Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are living, "now has a great opportunity to stand out again". In addition to highlighting the opportunities for senior...

Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

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Laura González-Molero: "There is going to be a new normality in which digitalisation will be a very important pillar".

In this interview with Proa Comunicación, Laura González-Molero, president of the Asociación para el Progreso de la Dirección (APD), analyses the economic crisis that the confinement measures put in place by the coronavirus will unleash in Spain. He admits that if...

Communication: Undervalued, but with Great Job Opportunities

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14,...

José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans

While we thought we were masters of our memory and our impulses, we see that the bacteria in our gut significantly modulate how our brains function Mental health plans target humans, an indivisible composite of environment, body, brain and the microbes that live within and in our bodies....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.