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Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. Their prestige can sink irreparably. A good defence, without a doubt, is essential".

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Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specializing in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses...

Artificial and red meat

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It's happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We now have more data on why physical exercise prolongs life, rejuvenates the body and leaves us better protected against many diseases. From the moment we are born, a process of replacing cells that have reached the end of their useful life begins, by producing new ones from the body's own cells....

AIG - All Blacks Rugby sponsorship: an example of a success story

Recently it was announced that the sponsorship of AIG, the world leader in the insurance world, with the All Blacks, the best known and most emblematic team in the world of Rugby, was not going to be renewed. This news has caused a lot of impact as it is one of the...

How to Create an Effective Cyber Security Plan

In order to have an effective cyber security plan, first, you need to know what assets must be protected, whether they are material or immaterial nature (buildings, computers, programs, data ...). Once you know this, the possible vulnerabilities must be investigated to determine the risks and how prevent, avoid or...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.