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Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, participated in a new PROA Comunicación video in which he highlighted the value of senior talent in relation to the difficult situation we are experiencing, "it now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he has exposed the demographic problem in Spain, and has expressed his opinion on the structural shortage of talent and cultural change in organisations.

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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Home confinement

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...

José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas

In these times of celebrations, toasts and copious meals, it is important not to forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory and the immune system, the state of the microbiota is key, which is why it is so important to take into account the...

Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled 'The freedom to ask' to protest against the system implemented by the Executive...

-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

The coming crises

No, I am no prophet of doom. But while we are busy with plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end of the communicators' woes. Anticipation will help us spend time on prevention and, if anything, it will help us to...

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