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Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, participated in a new PROA Comunicación video in which he highlighted the value of senior talent in relation to the difficult situation we are experiencing, "it now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he has exposed the demographic problem in Spain, and has expressed his opinion on the structural shortage of talent and cultural change in organisations.

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

The brain's plasticity to learn and change

"Every man can be, if he sets his mind to it, a sculptor of his own brain Santiago Ramón y Cajal Four distinct but interrelated brain areas. If we have not developed our reptilian part, we will not be able to maintain our objectives. If we have not developed our limbic part, we will not be able to...

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

Ismael Nafría: "Paying for Information is Today an Inevitable Choice for the Survival of the Media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

Artificial meat and red meat

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

Dolors Marco -- When specialisation is a guarantee of security and confidence

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.