News

Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, participated in a new PROA Comunicación video in which he highlighted the value of senior talent in relation to the difficult situation we are experiencing, "it now has a great opportunity to stand out again". In addition to highlighting the opportunities of this situation and the importance of intergenerational teams, he has exposed the demographic problem in Spain, and has expressed his opinion on the structural shortage of talent and cultural change in organisations.

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

Rafa Rubio -- "Businesses need to engage with institutions in a professional way".

The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent field, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers of...

BCG Report -- Women are key to new ways of working and leading

Today's business environment demands new ways of working and leading and, especially at this time, companies need leaders who are people-centred, empathetic and committed to communication, collaboration and teamwork. These skills have become increasingly important....

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

Wine in coronavirus times

"From the home of your favourite artists to yours," was the announcement of #YoMeQuedoAtHomeFestival before it garnered 440,000 fans on Instagram. This initiative, devised by a music promoter and a well-known artist, managed to put the community in check (crossing the digital frontier and filling the screen with its repercussions),...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.