News

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organisation and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park.

The race for the national snowshoeing title, organised by Xtreme PeaksThe event has counted with the support of the FEDME (Spanish Federation of Mountain Sports and Climbing) to develop the Spanish Snowshoeing Championship during the three years prior to the world championship and these last two years again such a recognized national organization puts its hopes in Picos de Europa to achieve an exceptional competition.

The competition will bring together 120 athletes while the night racquetball could reach 400 participants as last year coinciding again this year with the full moon. The night racquet race, as well as the competition, will take place in the surroundings of the Lagos de Lloroza and the Canal de San Luis. To be able to carry out this unparalleled experience, the Fuente Dé Cable Car will be open during extra hours to be able to go up and down to all the participants who want to live this show in an incomparable environment.

For the race, the route will consist in 8.5 kilometers and +400m of unevenness. Anyone can enroll, because there is no ranking required to participate. The non-competitive night racquetball will consist of 4.5 kilometers bringing together a large number of winter sports enthusiasts for whom many surprises have been prepared.

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

Espinosa de los Monteros analyses Spain's image in the Proa Communication Observatory

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

"The influence scheme has changed because of the crisis of confidence" according to Juan Cardona.

The sixth edition of the "Observatorio Proa de la Comunicación" took place on Monday 19 November. On this occasion, Juan Cardona, Operations Director of Corporate Excellence-Centre for Reputation Leadership, attended the event. Cardona is a member of the State Council for Corporate Social Responsibility (CERSE) and is a member of the Advisory Board of...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organisation and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.