News

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organisation and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park.

The race for the national snowshoeing title, organised by Xtreme PeaksThe event has counted with the support of the FEDME (Spanish Federation of Mountain Sports and Climbing) to develop the Spanish Snowshoeing Championship during the three years prior to the world championship and these last two years again such a recognized national organization puts its hopes in Picos de Europa to achieve an exceptional competition.

The competition will bring together 120 athletes while the night racquetball could reach 400 participants as last year coinciding again this year with the full moon. The night racquet race, as well as the competition, will take place in the surroundings of the Lagos de Lloroza and the Canal de San Luis. To be able to carry out this unparalleled experience, the Fuente Dé Cable Car will be open during extra hours to be able to go up and down to all the participants who want to live this show in an incomparable environment.

For the race, the route will consist in 8.5 kilometers and +400m of unevenness. Anyone can enroll, because there is no ranking required to participate. The non-competitive night racquetball will consist of 4.5 kilometers bringing together a large number of winter sports enthusiasts for whom many surprises have been prepared.

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

How companies can compete in the 2020s

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidencial has published the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on the so-called 'newscast penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation,...

Communicating with a conscience

Last Thursday I attended a meeting at the University of Deusto with José Manuel Velasco, president of Dircom, the association of communication executives that brings together more than 820 professionals from the most important companies and institutions in Spain. The association, with headquarters in Madrid and a presence...

Three things to avoid when organising events

Organising a big event is a challenge for any company. Getting reliable speakers who can attract an audience eager to listen to them is the first step to success. Filling the chosen room with a suitable auditorium is also a tough job to compete for...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.