Communication challenges for fund managers

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

Proa Comunicación has become a full partner of the Assosiation for Management Progress, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed,...

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a...

What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, today mark the business communication activity that we communication professionals have to carry out, sometimes with the aim of...

It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world...