News

Communication challenges for fund managers

Antonio Salido, marketing and strategy consultant specialising in the financial sector, y former Global Head of Brand, Europe, Fidelityone of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes, and increased customer demands. Challenges that involve new strategies to differentiate the brand, and new business models.

Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is "feliciDAR", the term that gives the reflection its title, and which refers to...

Professional and public person -- Confidential

Communication of disputes

HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

...

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

UnfakingNews or how to fight disinformation

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

"Gold is a form of money that may even deserve to be called the last means of payment".

The chief economist of Degussa, Thorsten Polleit, points out that low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers of the European economy Low interest rates, high debt, political instability, "without forgetting the safety net of central banks", are the main...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Communication challenges for fund managers

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.