News

Communication challenges for fund managers

Antonio Salido, marketing and strategy consultant specialising in the financial sector, y former Global Head of Brand, Europe, Fidelityone of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes, and increased customer demands. Challenges that involve new strategies to differentiate the brand, and new business models.

Millennials and digital communication

The digital paradigm has burst into all sectors in a transversal way. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of...

And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication

In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain appeared with a...

"Companies can be sanctioned for employees' mistakes in competition matters".

Companies should be aware that they can be sanctioned for any prohibited antitrust activity by their employees and that fines can be up to 10% of their previous year's sales figures. That was the strong message that Amadeo Petitbò, former spokesperson and...

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

Leading the textile sector -- Confidential

Crisis communication
COMMUNICATING AN ERE TO MINIMISE REPUTATIONAL DAMAGE...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.