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Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specialising in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses the challenges involving new strategies to differentiate your brand, and new business models.

Risk auditing, a profitable investment

There isn't a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

Spain, Better Positioned than Other Countries in the Face of the Imminent Economic Slowdown

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros's presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

The companies were this

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...

Communication strategy for the epidemic: information by flood

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.