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Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specialising in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses the challenges involving new strategies to differentiate your brand, and new business models.

"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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Carmen García -- Towards a new model of work and life

On 3 March I took part in an event at Deusto Business School (still in person) invited by Madrid Foro Empresarial during Women's Week, and I focused a large part of my talk on the difficulties of teleworking in Spain. On 9 March, during the celebration of Women's Day, I...

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn't only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.