News

  • Blog
  • 27 June 2019
  • 1 min. reading time

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specialising in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses the challenges involving new strategies to differentiate your brand, and new business models.

José Ramón Barros Cabalar -- The new Cold War: China, systemic rival of the West

"By reason of this general connection of political freedom with freedom of thought, philosophy appears in history only where and to the extent that free constitutions are created". "Tien (Heaven) does not rule nature, but the emperor rules everything and only he....

  • Blog
  • 10 min. reading time

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, director of the Instituto Palacios Medical Center

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Center, on the importance of caring for women's health in all its stages. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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  • Blog
  • 1 min. reading time

Rafa Rubio -- "Businesses need to engage with institutions in a professional way".

The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent field, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers of...

  • Analysis, Blog
  • 4 min. reading time

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womaniser, a drunkard and a mere puppet of Cleopatra". Octavian's smear campaign to end the race......
  • Blog
  • 3 min. reading time

Catherine Barba: "We are Living in a World in Rupture".

"The world is changing faster than ever." With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture or breaking down". In her opinion, the changes we are experiencing today force...

  • Blog
  • 3 min. reading time

José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans

While we thought we were masters of our memory and our impulses, we see that the bacteria in our gut significantly modulate how our brains function Mental health plans target humans, an indivisible composite of environment, body, brain and the microbes that live within and in our bodies....

  • Blog
  • 4 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.