News

  • Blog
  • 27 June 2019
  • 1 min. reading time

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specialising in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses the challenges involving new strategies to differentiate your brand, and new business models.

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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  • Blog
  • 1 min. reading time

Dr. Santiago Palacios -- "To be independent, you have to take care of yourself".

Santiago Palacios, director of the Instituto Palacios Medical Centre, describes the treatments needed to care for women's health and discusses the growing importance of communication in medicine. This text may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

  • Blog
  • 2 min. reading time

Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?

The recent commercial featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is a stroke of genius, and on the other, those who think it is unbecoming of one of the most important sportsmen in the world. ....

  • Analysis, Blog
  • 3 min. reading time

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

  • Blog
  • 2 min. reading time

Alicia Campos Serrano -- Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.