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Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

BCG Report -- Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

Coronavirus and safety in the European Union

For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the outbreak began...

BCG Report -- The amazing value of forests

The current value of the world's forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the climate. However, a new report by the Boston Consulting Group (BCG), The Staggering Value of Forests-And How to Save Them, reveals that a number of...

Eduardo Rodríguez Rovira -- Spain fails on coronavirus

After the drastic confinement of more than 100 days, this period of pandemic is over, but we are not closing the door on the way out. This is the moment to be able to criticise the phase that is ending and to express what Spaniards think about what has happened so far. The Eurobarometer...

José Antonio R. Piedrabuena -- The best recipe for getting old and ill

Accumulating evidence indicates an association between the circadian clock, the ageing process and metabolic stability. Our organism, like everything else alive on the planet, is adjusted to the circadian rhythm. Television, "going out", going to bed late are having serious consequences. With...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.