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Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

Felipe VI and crisis communication

We are living through a few days of all kinds of emotions, all of them very strong. At a time when the coronavirus has paralysed our lives in their tracks, we are facing another scenario that deepens the crisis of the monarchical institution. Or perhaps strengthens it? Let's take a look at a case of...

We are conservative

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

José Antonio R. Piedrabuena -- Summer diet

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.