Isabel Terroso -- "Our way of dressing reflects how we live in society".

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communication consulting firm and partner of Proa Comunicación, to explain how they work from the agency and how they deal with their greatest challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specializing in communication strategy and...

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at...

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the European Union system....