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Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10.

Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He was CEO of Gas Natural Fenosa for thirteen years. He currently chairs the Naturgy Foundation (formerly Gas Natural Fenosa) and is a board member of Cementos Molins and VidaCaixa, as well as a member of the Advisory Committee of Foment del Treball Nacional and a member of the Spanish Chapter of the Club of Rome.

Among his recognitions, he is notable for the aforementioned award for the best CEO of the year of the 2010 edition of the Platts Global Energy Awards, the most prestigious awards in the energy sector, which was awarded in New York. This award, which recognizes the professional career and the most recent achievements of its recipient, values strategic vision, decision and leadership, as well as the demonstration of a clarity of vision, judgment and sufficient motivation of directives to transform their organizations.

The Proa Communication Observatories

The Proa Observatories are discussion forums complemented by the participation of prominent executives, politicians and professionals. They were enacted with the purpose of becoming a laboratory of ideas, where genuine dialogue is fostered to debate current business issues as well as discuss corporate reputation, branding and public relations as important elements for businesses to improve and succeed.

Among the distinguished guests who have participated in these forums are economist Manuel Conthe, President of Red Eléctrica Spain Jordi Sevilla, former Minister of Education, Culture and Sport José Ignacio Wert, writers Pablo D'Ors and Pilar Urbano, Director of External Communication at Deloitte Antonio Belmonte, Director of Communication and Institutional Relations at El Corte Inglés José Luis González-Besada, the High Commissioner for the Spanish Brand Carlos Espinosa de los Monteros, Director General of the OJD Manuel Sala and IESE Professor Yago de la Cierva, editor of Innovación Digital de Vocento Borja Bergareche and the President of Multinacionales por Marca España José María Palomares, among others.

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem. The Marqés del...

How to plan a digital communication strategy for a tourist destination

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

"Broadcasting the trial live neutralised any parallel trial".

  The prosecutor of the Supreme Court who acted as prosecutor in the trial of the procés, Javier Zaragoza, has defended that transparency was the best weapon to fight against the parallel trials that could arise during the most mediatic hearing of the last decade. "Broadcasting live the...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Ismael Nafría: "Paying for information is today an irremediable option for the survival of the media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media around the world for years. He knows the journalistic business and the challenges faced by the media in these times of change and uncertainty. We take a look with him at some of the...

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