News

Claire Global relies on PROA to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied in Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect, buy and sell products worldwide more quickly and easily through the use of predictive technologies.

Claire Global, whose registration is free for users, is a B2B tool that operates as an international broker. In addition, to facilitate the access to direct markets for both buyer and seller, it breaks down language barriers serving as a sales orientation. To this end, the platform acts on its own initiative, combining in real time the offers with the demands made by users from all over the world.

The Audiovisual Services Unit of Proa Comunicación, led by its creative director Ben Kendall, has been responsible for the complete conceptualization and realization of the project.

The 10 magic questions in crisis communication

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president...

The Scientific Foundations of the Mediterranean Diet and Exercise

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, analyzes, in depth, the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health, especially about what we should eat". An infinite variety of diets appear in the form of books and headlines. In...

PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future. DOWNLOAD THE REPORT

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Claire Global relies on PROA to produce its corporate video

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.