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Claire Global relies on PROA to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied in Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect, buy and sell products worldwide more quickly and easily through the use of predictive technologies.

Claire Global, whose registration is free for users, is a B2B tool that operates as an international broker. In addition, to facilitate the access to direct markets for both buyer and seller, it breaks down language barriers serving as a sales orientation. To this end, the platform acts on its own initiative, combining in real time the offers with the demands made by users from all over the world.

The Audiovisual Services Unit of Proa Comunicación, led by its creative director Ben Kendall, has been responsible for the complete conceptualization and realization of the project.

 

Spanish Communication Agencies among the Fastest Growing

Spanish communication consulting firms are the ones that have grown the most in the last five years, dominating the market over the multinationals, according to a publication by the communication news portal Dircomfidencial. The results are quite substantial, highlighting that domestic communication firms are those that have grown the most in the last...

Lucía Casanueva -- Farewell to the invisible CEO

Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate...

José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, has highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true "guardian" of reputation, a very precious asset for...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

"The future of journalism is to be ethical, moral, rigorous and high quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.