Actualidad

Rafael Villaseca, at the PROA Comunicación Observatory: «We are in the middle of a process of change»

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10.

Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He was CEO of Gas Natural Fenosa for thirteen years. He currently chairs the Naturgy Foundation (formerly Gas Natural Fenosa) and is a board member of Cementos Molins and VidaCaixa, as well as a member of the Advisory Committee of Foment del Treball Nacional and a member of the Spanish Chapter of the Club of Rome.

Among his recognitions, he is notable for the aforementioned award for the best CEO of the year of the 2010 edition of the Platts Global Energy Awards, the most prestigious awards in the energy sector, which was awarded in New York. This award, which recognizes the professional career and the most recent achievements of its recipient, values strategic vision, decision and leadership, as well as the demonstration of a clarity of vision, judgment and sufficient motivation of directives to transform their organizations.

The Proa Comunicación Observatories

The Proa Observatories are discussion forums complemented by the participation of prominent executives, politicians and professionals.  They were enacted with the purpose of becoming a laboratory of ideas, where genuine dialogue is fostered to debate current business issues as well as discuss corporate reputation, branding and public relations as important elements for businesses to improve and succeed.

Among the distinguished guests who have participated in these forums are economist Manuel Conthe, President of Red Eléctrica Spain Jordi Sevilla, former Minister of Education, Culture and Sport José Ignacio Wert, writers Pablo D’Ors and Pilar Urbano, Director of External Communication at Deloitte Antonio Belmonte, Director of Communication and Institutional Relations at El Corte Inglés José Luis González-Besada, the High Comissioner for the Spanish Brand Carlos Espinosa de los Monteros, Director General of the OJD Manuel Sala and IESE Professor Yago de la Cierva, editor of Innovación Digital de Vocento Borja Bergareche and the President of Multinacionales por Marca España José María Palomares, among others.

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Proa Comunicación Attends the Presentation of the Resport «The Challenge of STEM Vocations»

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study “The challenge in STEM vocations,” presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

Workers: Optimists about the Future of Work

The BCG Henderson Institute and Harvard Business School presented Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow’s Workplace, a research project detailing a global forecast based on the perceptions of 6,500 business leaders and 11,000 middle-skill workers about the future of work. During times in which...

Ricardo Cuevas y Alberto Mendoza —— Creación del ‘equity story’: la herramienta esencial para captar inversores

Pocos movimientos suponen un cambio tan trascendental para una empresa como cotizar en bolsa. Es una meta que implica riesgos: un tropiezo en el plan o una salida en falso pueden significar un lastre para su futuro desarrollo. Pero convertirse en una compañía cotizada también supone conseguir financiación, resolver el...

“Las organizaciones más diversas tienen una ventaja competitiva en sus mercados”

“Las organizaciones más diversas tienen una ventaja competitiva en sus mercados”, ha afirmado Mirian Izquierdo, presidente de la la Fundación Woman Forward durante la presentación hoy del ‘Informe para promover la creación de valor y la igualdad en las empresas: propuestas para avanzar’, que ha contado con el apoyo de...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

Las socias directora de Proa Comunicación, han participado en el Ciclo Encuentros-Coloquio de FEDEPE. En esta ocasión, Fuencisla Clemares, directora general para Google España y Portugal fue obsequiada con el premio FEDEPE Liderazgo Mujer Directiva 2017. “El comienzo es la parte más importante de toda tarea” señaló Ana Bujaldón, presidenta...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.