News

  • News
  • 24 March 2021
  • 1 min. reading time

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for The Economist on real equality between men and women. For her, this development will drive growth and the ultimate goal must be to achieve equal opportunities on the basis of differences and thus achieve the necessary balance in top management.

In this way, Casanueva ends up affirming that in order to strengthen leadership it is important that collective thinking prevails over the individual.

This article has been published in El Economista. Access it by clicking here click here.

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

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  • 2 min. reading time

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase for...

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  • 1 min. reading time

"The most diverse organisations have a competitive advantage in their markets".

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

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  • 4 min. reading time

The Luca de Tena Foundation renews the Laboratory's portal to deepen journalism trends and education

The Luca de Tena Foundation's Journalism Lab is embarking on a new phase. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now focused on the website, which has been completely redesigned and a comprehensive plan has been created for the creation of a new website....

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  • 2 min. reading time

VINCI Autoroutes Foundation

COMMUNICATION OF THE XI RESPONSIBLE DRIVING BAROMETER Service Leadership and corporate positioning Responsible Automotive Sector Lucia Casanueva, Valvanuz Serna, Fernando Pérez-Montero, Candela Gómez Challenge The objective of the campaign was to communicate the results of the XI Responsible Driving Barometer of the VINCI Autoroutes Foundation, which has been developed by the VINCI Autoroutes...

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  • 1 min. reading time

Digital communication, key to company strategy

Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any business strategy....

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  • 1 min. reading time

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