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Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for The Economist on real equality between men and women. For her, this development will drive growth and the ultimate goal must be to achieve equal opportunities on the basis of differences and thus achieve the necessary balance in top management.

In this way, Casanueva ends up affirming that in order to strengthen leadership it is important that collective thinking prevails over the individual.

This article has been published in El Economista. Access it by clicking here click here.

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

The Scientific Foundations of the Mediterranean Diet and Exercise

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, analyzes, in depth, the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health, especially about what we should eat". An infinite variety of diets appear in the form of books and headlines. In...

Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Comunicación has echoed the brand film "UNE. Progreso Compartido", which PROA has produced for the Spanish Association for Standardisation, UNE. In the words of Javier García, general director of UNE and vice-president of ISO, "the video perfectly reflects the essence of standardisation: the...

"Broadcasting the trial live neutralised any parallel trial".

The prosecutor of the Supreme Court who acted as prosecutor in the trial of the procés, Javier Zaragoza, has defended that transparency was the best weapon to fight against the parallel trials that could arise during the most mediatic hearing of the last decade. "Broadcasting live the...

Yago de la Cierva: "Crises affect all companies, not just poorly managed ones".

"Crises affect all companies, not just poorly managed ones," warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva gave a lecture on 'How to ask for forgiveness after...

Fidentiis Gestión SGIIC

Financial Communication

TO POSITION THE BRAND AS AN ACTIVE, INDEPENDENT AND CONSISTENT HIGH QUALITY ASSET MANAGER...

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Lucía Casanueva -- Towards a new model of leadership

This article has been published in El Economista. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.