News

  • News
  • 24 March 2021
  • 1 min. reading time

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for The Economist on real equality between men and women. For her, this development will drive growth and the ultimate goal must be to achieve equal opportunities on the basis of differences and thus achieve the necessary balance in top management.

In this way, Casanueva ends up affirming that in order to strengthen leadership it is important that collective thinking prevails over the individual.

This article has been published in El Economista. Access it by clicking here click here.

Communication, a lever for private banking growth

One of the greatest challenges facing financial communication professionals is to help private banking institutions achieve their business objectives. A challenge that, after more than 20 years of managing the reputation of private banking entities, asset managers, brokers and insurance companies, has become a challenge that...

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  • 2 min. reading time

José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, has highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true "guardian" of reputation, a very precious asset for...

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  • 1 min. reading time

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

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  • 2 min. reading time

Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Comunicación has echoed the brand film "UNE. Progreso Compartido", which PROA has produced for the Spanish Association for Standardisation, UNE. In the words of Javier García, general director of UNE and vice-president of ISO, "the video perfectly reflects the essence of standardisation: the...

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  • 1 min. reading time

Financial communication, a tool for business growth

Javier Ferrer, Director of the Financial Communication Department of the PROA Comunicación agency, explains who it is aimed at, what it contributes and what the challenges of financial communication are. Who is financial communication aimed at? Financial communication is a business support tool for companies...

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  • 1 min. reading time

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

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  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.