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Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for The Economist on real equality between men and women. For her, this development will drive growth and the ultimate goal must be to achieve equal opportunities on the basis of differences and thus achieve the necessary balance in top management.

In this way, Casanueva ends up affirming that in order to strengthen leadership it is important that collective thinking prevails over the individual.

This article has been published in El Economista. Access it by clicking here click here.

"The story of the last six years in Spain is almost a thriller", conversation with José Antonio Zarzalejos

"The story of the last six years in Spain is almost a thriller", "The King Emeritus has betrayed his son", "(Juan Carlos I) will not return to Spain as long as the Public Prosecutor does not clarify his situation", "I do I think Leonor is going to reign "," Pedro...

Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate...

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Leadership and corporate positioning

MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Labour market demands workers with new technological skills

The Instituto de Estudios Superiores de la Empresa (IESE) has just presented a report on the employability expectations of young people, based on a survey of 53 large companies operating in Spain. The study asks employers for their opinion on whether the current education system effectively prepares young people for...

Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

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Lucía Casanueva -- Towards a new model of leadership

This article has been published in El Economista. Access it by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.