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Coronavirus: status, risks and implications

The latest update on Covid-2019, also know as Wuhan’s Coronavirus, informs that although deaths are still increasing, these are doing so at a slower rate than in previous weeks. However, we are faced with a cyclical risk in that we do not know when the pandemic will end. It also represents a financial risk because of China’s large presence in the productive, economic and financial sectors; ergo, what we see is a clear slowdown in the rate of growth, as well as in profits.

Covid-2019 has a high infection rate, but if we compare it with other pandemics that have emerged over the years, we see how it does not have such a high mortality rate. But we should not be optimistic, the situation may be complicated in regions with less capacity to respond to the pandemic. Hubei province is the most affected, with more than forty thousand cases, with a 72%.

Companies can invest in preventive measures to avoid the spread of Covid-2019 and prevent new threats. In the face of this threat, declared international by the World Health Organization resistance chains must be created in all production processes and strategies that companies have or will have.

These conclusions are contained in this BCG Henderson Institute report which can be accessed through this link

María Domínguez —— Kate Winslet: empatía y confianza para la entrevista perfecta

Un vídeo de Kate Winslet en una entrevista con una periodista infantil inundó todas las redes sociales, sirviendo de recordatorio sobre la importancia de la empatía, y sobre no olvidar las primeras veces que también nosotros tuvimos que enfrentarnos a un reto, sobre todo en el ámbito profesional. Pero desde...

José Antonio R. Piedrabuena —— La dieta para nuestro cerebro

La juventud termina muy pronto, y el deterioro comienza de manera imperceptible, variando en su inicio en función de los hábitos de vida, alimentación, genética y ambiente en que vivan. El aire contaminado no solo afecta al sistema cardiorespiratorio sino igualmente al cerebro dificultando el aprendizaje y la memoria. Igual...

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

Pablo de Villota —— ¿Acierta Fernando Alonso con su última campaña publicitaria?

El reciente anuncio publicitario que protagoniza el campeón de Fórmula 1 Fernando Alonso ha generado opiniones divididas. Por un lado están aquellos que piensan que es una genialidad y por otro, los que piensan que es de una ‘cutrez’ impropia de uno de los deportistas más importantes a nivel mundial....

—— Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.