Actualidad

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies‘ president and CEOE‘s vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 reform.

Manuel García Ramírez —— COVID-19 y los distintos tipos de seguridad

Generalmente se piensa que la seguridad es sólo física, y en algunos casos lógica si afecta a programas o tecnología. Pero siempre el objetivo último son las personas......

Branded content, an efficient tool for business communication

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimize its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

The Emotional Intelligence

In 1959, Professor Juan Rof Carballo wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What can you tell me now about Goleman and the rest of the group and the enthusiasm of the uninformed in the face of emotional intelligence...

The Current Challenges of Private Banking and the Keys to Effective Business Communication

The private banking business in Spain continues to be an appealing niche for the financial sector. According to the consulting firm DBK, at the end of 2017 assets under client management with financial assets of at least 300,000 euros amounted to 450 billion euros. This grouping consists of almost 400,000...

Alejandra Vallejo – Nágera —— «Es una falacia pensar que la vida va a volver a ser como antes»

Alejandra Vallejo-Nágera, psicóloga y escritora, responde a la entrevista de Lucía Casanueva, socia directora de PROA, grabada en el Museo Cerralbo, situado en el Barrio de Argüelles, muestra de los muchos palacios que existieron en Madrid en el último tercio del XIX. Es el único que conserva la decoración interior...

Politics, an Auction

All living beings are still here because very soon, from their early stages as unicellular had to learn to distinguish the good from the bad. In human beings this biological archaism is also transferred to their mind and if education, training and other characteristics that make it human are not...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.