Actualidad

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies‘ president and CEOE‘s vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 reform.

Cristina García Alonso —— Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

Theresa Zabell —— «Todos debemos cuidar el mar»

Theresa Zabell, presidenta de la Fundación ECOMAR y única mujer española ganadora de dos Oros Olímpicos, detalla los orígenes de la entidad sin ánimo de lucro. También explica cuáles son las principales actividades que desarrollan, que están orientadas a inculcar en los más jóvenes un estilo de vida saludable a...

Eduardo Rodríguez Rovira —— Confine virus, not people

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy....

Valvanuz Serna Ruiz —— Tendencias en Comunicación para 2022

Escuchaba recientemente que el próximo 1 de enero no entramos en 2022, sino en la tercera temporada de 2020. ¡Y quién dice que no es así, cuando después del parón mundial que provocó el coronavirus, los contagios de Ómicron corren como la pólvora, hemos pasado por inesperados fenómenos atmosféricos, estamos...

Repitition (I): Side A

Although not unexpectedly, it is most unusual that cautions and objections to the televised debates of candidates for senators and representatives have to be repeated, like the elections themselves, only six months later. Already spring of this year saw four electoral calls (general, European, municipal, autonomic) in April and May...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.