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Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 reform.

The Future of Pensions

The pension system needs urgent reform to remain viable The future viability of the current pension system in Spain is an issue that increasingly worries experts and the public, as well as private businesses that provide services to citizens to resolve the need for a stress-free retirement with a minimum...

José Antonio R. Piedrabuena -- Nuts as a real source of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weekly consumption of nuts such as walnuts, pistachios and almonds at least five times, as their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotinoids, provide us with...

Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Yearbook of Women's Leadership in Spain©, which is a document that brings together the most relevant developments that have occurred throughout 2020 in relation to women's leadership. At its presentation, on 13 May, Lucía Casanueva, managing partner of PROA, will participate in the presentation of the...

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career.....

José Antonio R. Piedrabuena -- Eggs as a key element in our diet

A healthy diet helps protect against malnutrition and non-communicable diseases such as diabetes, heart disease, stroke and cancer, among others. Healthy eating habits should begin in the first years of life, with a correct consumption of fruit, vegetables, cereals, tubers, nuts and dried fruits, etc., being necessary.

Coronavirus, a volatility factor for a market with many opportunities and some risks for the investor

The experts at Trea Asset Management, an independent asset manager specialising in management mandates for financial institutions, recently explained at a conference in Madrid their view of the economy, and the recommended positioning for investors, with a particular focus on Spanish and European equities. Coronavirus: a brake on production The...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.