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Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 reform.

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

Spain, Better Positioned than Other Countries in the Face of the Imminent Economic Slowdown

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros's presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

The economic and social consequences of the pandemic: in the face of a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, presents his vision of the effects of the coronavirus on world economies, in a series of three articles that we summarize below for the Proa Comunicaci...

José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues

It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses changes in ageing-related genes and, therefore, the phenotypes of the body's cells and tissues.

José Antonio Rodríguez Piedrabuena -- Is the human brain really different?

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.