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Coronavirus: status, risks and implications

The latest update on Covid-2019also know as Wuhan's CoronavirusThe European Commission, informs that although deaths are still increasing, these are doing so at a slower rate than in previous weeks. However, we are faced with a cyclical risk in that we do not know when the pandemic will end. It also represents a financial risk because of China's large presence in the productive, economic and financial sectors; ergo, what we see is a clear slowdown in the rate of growth, as well as in profits.

Covid-2019 has a high infection rate, but if we compare it with other pandemics that have emerged over the years, we see how it does not have such a high mortality rate. But we should not be optimistic, the situation may be complicated in regions with less capacity to respond to the pandemic. Hubei province is the most affected, with more than forty thousand cases, with a 72%.

Companies can invest in preventive measures to avoid the spread of Covid-2019 and prevent new threats. In the face of this threat, declared international by the World Health Organization resistance chains must be created in all production processes and strategies that companies have or will have.

These conclusions are contained in this BCG Henderson Institute report which can be accessed through this link

PROA Observatory presents: 'El Click', three personal testimonies on the importance of mental health

    The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and the post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion in the problems of...

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

José Antonio R. Piedrabuena -- The intestinal flora and our health

The gut flora is a striking display of trans-kingdom symbiosis cooperating gut bacteria with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic two-way communication along the "gut axis-" brain". These processes can affect human health, as certain human behaviors appear to be...

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womaniser, a drunkard and a mere puppet of Cleopatra". Octavian's smear campaign to end the race......

Private Banking: Models for Growth in a Complex Environment

Recent estimates published by DBK consultants on the Spanish private banking market confirm that it is still a very appealing niche for operators in this sector. According to their latest report, at the end of 2019, the total volume of the market will reach 480,000 million euros, and there will...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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