Degussa, a communication success case on its fifth anniversary in Spain

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage...

Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam...

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled "Subscriptions, the new black," we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For...

Frederick Cooper, History of Africa since 1940. El pasado del presente, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of Frederick Cooper's talent reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and...

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...