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Degussa, a communication success case on its fifth anniversary in Spain

Lucía CasanuevaProa Comunicación founder partner, interviews Tomás EpeldeguiManaging Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively in the profit and loss account and in the growth of the company in our country.

José Antonio R. Piedrabuena -- Interview with Dr Guijarro, scientist and research professor at the University of Florida

Dr Piedrabuena interviews Dr María Guijarro, scientist and research professor in the Department of Anatomy and Cell Biology at the University of Florida, in podcast format, about cancer, the importance of biology, the lack of investment in research and the relevant role of Spain in the fight against...

Public Speaking Courses in English

Pablo Carbajosa, professor of the English Public Speaking Course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the fundamental aspects of the art of public speaking in English, this course is based on simple and direct...

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abril, economist, lawyer and consultant, talks to Lucía Casanueva, managing partner of PROA, about his long career in the corporate communications sector and his vision of the new challenges he faces. In this interview, Abril affirms that the image of a large company is shaped by all of its employees and the...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

The manager in the mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last of five videos made for PROA Comunicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the London Group Analysis, the Spanish Society of Psychoanalysis and the...

Political communication in times of isolation

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.