Actualidad

Degussa, a communication success case on its fifth anniversary in Spain

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively in the profit and loss account and in the growth of the company in our country.

Madrid —— modelo cultural a exportar

Suelo señalar la importancia que tiene la conquista del clima de opinión de Hayek, la filosofía de los no filósofos gramsciana o de los significantes flotantes de Laclau en materias como el feminismo, la sexualidad o el medio ambiente, a la hora de que el centroderecha español de la batalla...

Madrid —— cultural model that should be exported

I usually point out the importance of the conquest of Hayek’s climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau’s floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish center-right of the cultural battle. And I do so remembering, above all, the importance...

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

Ana Heras Piedrabuena —— ¿Cómo influye la comunicación interna y el trabajo en equipo en la motivación?

Los trabajadores básicamente quieren sentir que son importantes para la empresa y que su trabajo es evaluado y valorado, es decir, sentirse escuchados. Porque todos los animales, las bacterias, la mayoría de las plantas, nosotros estamos diseñados como entes grupales. Nuestro cerebro se acabó de configurar en el grupo familiar,...

Technology, Regulation and Customer Relation are Keys of the Financial Sector in 2020

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investments services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models....

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.