Gema Aznar -- Communication is the key for everything

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there is a great effort achieved over the years and cultivating habits that make them be in the place they deserve. And this applies to all...

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimise its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

We have heard over and over again that the best protection against a PR crisis is to have a great reputation and a tightly knit network of support. Those of us who dedicate ourselves to the wonderful world of corporate communication know that getting those two things right requires plenty of...

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of this disease in these areas, and the scenarios that can occur afterwards. According to the entity, the...

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...