Gema Aznar -- Communication is the key for everything

The Triangle of Well-being is made up of three vertices consisting of the mind, interpersonal relationships and the brain. The harmony of integration is present to us, revealed as empathic relationships, a coherent mind and an integrated brain. The brain is the mechanism of the flow of energy...

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things go wrong, the first thing that comes to mind is...

The patient information portal Cancer.net (of the American Society for Medical Oncology) reports that physical activity is associated with a lower risk of developing, among others, colon and breast tumours. To this end, it recommends reducing the time spent on electronic devices to participate in physical activity....

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

Gut flora is an amazing display of trans-kingdom symbiosis as gut bacteria cooperate with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic bidirectional communication along the "gut-brain axis". These processes can affect the...

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...