News

  • Blog
  • 1 June 2020
  • 1 min. reading time

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication. The director of the leading company in innovation for skin care also values teleworking because "it allows us to have much clearer objectives and increases productivity". In addition, she details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced if PROA Comunicación is mentioned as the original source.

 

Gema Aznar
CEO of Mary Kay Spain

Money management habits

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

  • Blog
  • 3 min. reading time

José María Sánchez Galera -- The hero and the saint, leadership role models

France is one of the countries which, for centuries, has often had intellectuals and organisations that have set standards. Its geopolitical position, its academic institutions, its media, its sense of excellence are some of the aspects that explain why it is a reference outside its borders. A Latin country...

  • Blog
  • 2 min. reading time

This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

  • Blog
  • 2 min. reading time

Fernando Matesanz: "Communication is a fundamental aspect of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his office and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and...

  • Blog
  • 1 min. reading time

Recipes for overcoming the pandemic

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, provides in this article his vision on the four areas of action to be developed in the post-COVID-19 scenario: health, economy, welfare state and European Union ....

  • Blog
  • 5 min. reading time

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

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