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Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication. The director of the leading company in innovation for skin care also values teleworking because "it allows us to have much clearer objectives and increases productivity". In addition, she details how she believes this situation will change the way companies are managed in the future.

This text and video may be reproduced if PROA Comunicación is mentioned as the original source.


 

Gema Aznar
CEO of Mary Kay Spain

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

Felipe VI and crisis communication

We are living through a few days of all kinds of emotions, all of them very strong. At a time when the coronavirus has paralysed our lives in their tracks, we are facing another scenario that deepens the crisis of the monarchical institution. Or perhaps strengthens it? Let's take a look at a case of...

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

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