PROAThe communication and reputation management consultancy, incorporates the following new members José Ramón Magarzo as senior advisor. It has extensive experience of more than 40 years in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience in the management of professional services companies.
Magarzo has served as global vice-president of the Altran GroupExecutive Chairman of Altran Spain and Portugal and managing partner of leading consultancy firms such as Coopers & Lybrand, Cap Gemini y Ernst & YoungFor the latter, he was CEO for Spain and Latin America and a member of the Executive Committee for the Americas. He has also been executive chairman of Getronics and Tata Consultancy Services.
José Ramón Magarzo has stated that "my first contact with the PROA team has been as a client and I have been able to experience first-hand their constant search for quality and excellence, as well as their dedication to the client. In this sense, I am particularly motivated to contribute my knowledge and experience as CEO and in particular with the media.".
In the words of Lucía Casanueva y Valvanuz SernaPROA's managing partners, "Businesses need to be in tune with the citizenry - customers, authorities, employees and shareholders. At PROA we help companies understand the conversation, the context and the most effective way to move in increasingly complex and changing environments. José Ramón Magarzo has been for many years a CEO of reference in the consulting field in our country and internationally, and has a successful professional career. We are sure that his valuable experience will help not only our clients but also to consolidate PROA as the boutique communications consultancy of reference.".
Jose Ramón Magarzo (1954) holds a degree in Economics and Business Administration from the Complutense University of Madrid, and is a member of the Spanish-French Chamber of Commerce. Currently, Magarzo is also Director of the NGO Itwillbe and advisor to several start-ups and technology companies.