News

Meet the speakers of the PROA Communication Observatory: War and Peace in the Global Marketplace

The international arena continues to be marked by war and geostrategic tensions, with their multiple impacts on the economy, institutional functioning, corporate diplomacy and legal security. The military industry, as well as the technology and security sectors, are taking on a new role in investment priorities. This calls for a new analysis of reality, with a global outlook.

The next edition of the PROA Communication Observatory will be devoted to the field of defence, diplomacy and geostrategy. It will take place on 29 June at the headquarters of PROA Communicationwith the participation of experts, whose profiles are summarised below.

State Attorney before the Audiencia Nacional. He was Undersecretary of the Ministries of Defence and Public Works. A renowned administrative lawyer, throughout his extensive professional career he has participated as a lawyer in some of the most significant cases in the different regulated sectors, particularly in the defence industry, transport, construction and financing of infrastructures, energy, the pharmaceutical and health industry, and the sports industry. He has also played a significant role as an expert in Spanish and European regulatory production. In addition, he has been a director of several Spanish companies.

He also served as counsel He has been a partner and partner emeritus of Uría Menéndez, where he headed the Real Estate and Urban Planning Department and was a member of the Public Law and Litigation Department.

  • Alejandro Alvargonzález, Ambassador of Spain in the Republic of Peru and Vice-President of AAE.

Diplomat who served NATO as Assistant Secretary General for Political and Security Affairs, equivalent to the number 3 in the Atlantic Alliance. He headed the Secretariat General for Defence Policy between 2012 and 2016. He was Director of the Cabinet of the Secretary of State for Security, Consul General of Spain in Naples and Shanghai, and Deputy Director General in the Directorate General for Foreign Policy for Asia, the Pacific and North America.

He has been posted to the Spanish diplomatic representations in Honduras, Egypt, Cuba and Switzerland; he has also been Spanish Ambassador to Bosnia and Herzegovina.

  • Juan Rodríguez, former Admiral of the Fleet.

He joined the Navy in 1974. In 1979, with the rank of ensign, he embarked on board the corvette "Infanta Elena", the first of his 12 afloat assignments. Since then, the admiral remained on board for 24 years, including eight sea commands: patrol boat "Alsedo", corvette "Diana", frigate "Álvaro de Bazán", 31st Escort Squadron, NATO Standing NATO Group No. 1 (SNMG 1), Fleet Projection Group, European Union Force in Atalanta and Spanish High Readiness Maritime Headquarters (SPMARFOR).

Ashore, he was a professor of organisation at the Naval War College and held various positions on the Fleet Staff, Navy Staff and Cabinet of the Admiral Chief of Staff of the Navy. He also served as Chief of Staff of the Navy.

He holds the Grand Cross of Naval Merit, the Royal Military Order of San Hermenegildo and the Civil Guard, as well as eleven other national and foreign military decorations.

Multidisciplinary professional with 25 years of experience linked to the management and direction of Aeronautics, Defence and Space business associations. He was director of the Spanish Association of Aerospace Material Constructors.

It has coordinated different innovation and technology plans for the aeronautical and space sectors in Spain and has drawn up the annual industrial reports since 1999. He has also led the dissemination of quality, environmental and corporate transparency schemes from the Associations to their member companies.

TEDAE is an association that brings together Spanish technology industries with a presence in these three areas of activity. This non-profit association was created with the aim of representing and promoting its members both nationally and internationally. Data from the last year available in 2021 show that this business network has a turnover of 11,594 million euros, exports 47 % of its products and services, contributes 1.4 % to Spain's GDP, generates 49,625 highly qualified technical jobs and dedicates 10 % of its turnover to R&D&I. Its almost one hundred associates include companies as diverse as Airbus, Indra, Hispasat, Thales and many others.

The round table will be moderated by Ms. Lucía CasanuevaPartner and Director of PROA Comunicación.

For more information on the Observatory: info@proacomunicacion.es

**Invitations are nominative and for capacity reasons, attendance will be confirmed on a first come, first served basis.

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's Partner Consulting Firm in France

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communication consulting firm and partner of Proa Comunicación, to explain how they work from the agency and how they deal with their greatest challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specializing in communication strategy and...

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the entire business fabric. These so-called "startups" received investments exceeding 1.2 billion last year in 2018 (9 times more than 8 years ago). All of these businesses have plenty in common, but without a doubt, one of the most important concerns is...

Communicating brand purpose

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

--The Vargas Llosa Chair begins a new phase with a meeting for culture in freedom

This first annual conference of the new cycle will bring together representatives from the world of culture, education, politics, economics, journalism and civil society on 15 October in San Lorenzo de El Escorial The Vargas Llosa Chair begins a new stage, promoted by the Fundación Vargas Llosa, which is being held in...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.