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Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanuevapartner-founder of Proa Comunicación, interviews with Tomás Epeldegui, general manager of Degussa in Spain, a benchmark company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has had a positive impact on the company's income statement and growth in Spain.

Coronavirus, a volatibility factor for investment markets

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

-- Parallel trial set for sentencing

The business world still thinks of court reporting as something alien to the business world, perhaps as something that is not part of current affairs and politics. However, the reality is that well-managed litigation reporting has become a key aspect of a company's reputation. Every...

Ana Gómez -- The reasons for Alberto Núñez Feijóo's success

Last Sunday Galicia held the most atypical election in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. This is why the turnout was one of the lowest in the history of the...

Nothing will change after the pandemic

We are experiencing cooperation, solidarity, clapping on balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties, unite. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The...

Álvaro Nieto - Biased neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.