News

  • Blog
  • 5 March 2020
  • 1 min. reading time

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanuevapartner-founder of Proa Comunicación, interviews with Tomás Epeldegui, general manager of Degussa in Spain, a benchmark company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has had a positive impact on the company's income statement and growth in Spain.

Mirian Izquierdo -- Why family businesses need to be transformed through boards of directors and independent directors

Much of the research comparing the financial performance of family firms with that of non-family firms emphasises that family firms outperform other firms. However, several studies since the research: Board Composition, Balancing Family Influence in S&P 500 firms (Anderson, Reeb 2004) conclude that by eliminating family firms from the financial results, family firms outperform non-family...

  • Blog
  • 2 min. reading time

BCG report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of university graduates in the...

  • Blog
  • 6 min. reading time

Luis Abril: "For things to go well outside, you have to do it very well inside".

Luis Abril, economist, lawyer and consultant, talks with Lucía Casanueva, PROA's managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces. In this interview, Abril affirms that the image of a great company is shaped by all interest groups and...

  • Blog
  • 1 min. reading time

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

  • Blog
  • 2 min. reading time

José Antonio Rodríguez Piedrabuena -- The nervous system bears little resemblance to the idea of an organ composed of neural networks.

A Spanish company reports that it works for companies with the following principle: "A model, which works like neurons", "Imitates neurons to predict consumer behaviour". I leave it to the readers to draw conclusions about this offer after reading the following: The brain is very...

  • Blog
  • 3 min. reading time

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.