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Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanuevapartner-founder of Proa Comunicación, interviews with Tomás Epeldegui, general manager of Degussa in Spain, a benchmark company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has had a positive impact on the company's income statement and growth in Spain.

José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

Paz Martín: "Whenever there is a crisis, women's rights slow down".

In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in...

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

Spain, better placed than other countries in the face of the impending economic slowdown

The Spanish economy is resisting the onslaught of the global slowdown better than expected. This is one of the main conclusions of the presentation given by the economist Emilio Ontiveros, president of Analistas Financieros Internacionales (AFI) at a recent event on Independent Management held in Madrid. Global uncertainties Ontiveros began by alluding to...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

-- The Tokyo Olympics or the missed digital opportunity?

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

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