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Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanuevapartner-founder of Proa Comunicación, interviews with Tomás Epeldegui, general manager of Degussa in Spain, a benchmark company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has had a positive impact on the company's income statement and growth in Spain.

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

From lockdown to Spain 2.0

In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we...

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

National Security and COVID-19

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

Valvanuz Serna Ruiz -- Communication Trends for 2022

I recently heard that on 1 January we will not be entering 2022, but the third season of 2020, and who's to say that this is not the case, when after the global shutdown caused by the coronavirus, Omicron infections are running rampant, we have been through unexpected atmospheric phenomena, we are...

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

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