Degussa, un caso de éxito en comunicación al cumplir su quinto aniversario en España

I usually point out the importance of the conquest of Hayek’s climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau’s floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish center-right of the cultural battle. And I do so remembering, above all, the importance...

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. «Exercise is the best pill», says Dr. Durántez, who explains that «it...

«The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view,» Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

Javier Martín-Domínguez, president of the International Club of the Press (Club Internacional de Prensa), analyzed the challenges facing Marca España, Spain’s homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

¿Otro artículo sobre debates electorales en televisión? ¿Otro artículo más sobre los seis debates retransmitidos, dos de RTVE, dos de la Sexta, uno de TVE-3 y uno, el primero en celebrarse, de Barcelona Tribuna-La Vanguardia? Eso querría leerlo yo, dirá alguno, más que verlos (como dieta para una sola semana...

For those of us who have represented Spain, and all its political and cultural expressions, as well as its varied economic interests, we have had to learn -because one is not born with this capacity- to speak -independently of our ideas- of these expressions, with neutrality in political controversies; to...