‘Con este cerebro no iremos muy lejos’, próximo libro del Dr. Piedrabuena

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

El periodista Ángel Expósito, al frente del programa informativo La Linterna de la cadena COPE, adelantó en su emisión de anoche, realizada desde Kiev (Ucrania), algunas ideas clave del Observatorio de Defensa PROA Comunicación que tiene lugar este jueves en nuestra sede de Madrid.   Expósito entrevistó a uno de...

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. «A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Irene Natividad es una pionera de la defensa de la participación de las mujeres en el mundo económico, empresarial y político. Como presidenta de la organización GlobeWomen Research and Education Institute y del Global Summit of Women, visitó las oficinas de PROA junto a Margarita de Cos, presidenta del capítulo...

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world’s GDP could grow by approximately 3% to 6%, which would represent between 2.500 and 5.000 billion dollars to the international economy. However, women entrepreneurs still need...

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...