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José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

The Dr. José Antonio Rodríguez Piedrabuena interview with Beatriz ArandaD. in Natural Sciences and team leader developing immunotherapies at a biotech company in New York, on advanced genetics and future outcomes in cancer research.

 

 

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Guillermo Pelayo -- "It is essential to offer peace of mind and patient experience".

Guillermo Pelayo, doctor at Centro Salamanca, explains in a new PROA video the different medical aesthetic solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. He also highlights the importance of having the latest technologies and a high level of knowledge in order to offer the highest quality...

The Current Challenges of Private Banking and the Keys to Effective Business Communication

The private banking business in Spain continues to be an appealing niche for the financial sector. According to the consulting firm DBK, at the end of 2017 assets under client management with financial assets of at least 300,000 euros amounted to 450 billion euros. This grouping consists of almost 400,000...

Managing a digital crisis

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared...

Cristina García Alonso -- Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialised media on a daily basis. Although it is true that, since the...

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

Why should Netflix Worry about Apple TV Plus?

Netflix conflict, that just a few days later, the director would spearhead something that will represent his greatest competition. That the face in the very first close-up of Spielberg initiates the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.