News

  • Blog
  • 23 April 2021
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

The Dr. José Antonio Rodríguez Piedrabuena interview with Beatriz ArandaD. in Natural Sciences and team leader developing immunotherapies at a biotech company in New York, on advanced genetics and future outcomes in cancer research.

 

 

This VIDEO may be reproduced provided that PROA is credited as the original source.

Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled 'The freedom to ask' to protest against the system implemented by the Executive...

  • Blog
  • 2 min. reading time

Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?

The recent commercial featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is a stroke of genius, and on the other, those who think it is unbecoming of one of the most important sportsmen in the world. ....

  • Analysis, Blog
  • 3 min. reading time

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

  • Blog
  • 1 min. reading time

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, Director of the Palacios Institute Medical Centre

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynaecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Centre, on the importance of women's health care at all stages. This VIDEO can be reproduced whenever...

  • Blog
  • 1 min. reading time

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.