Actualidad

—— Ofelia Tejerina: «El 99% de las empresas están expuestas a ciberataques»

PROA entrevista a la abogada y a la presidenta de la Asociación de Internautas, Ofelia Tejerina, sobre la ciberseguridad en las empresas.

 

Cabe la reproducción de este VÍDEO siempre que se mencione a PROA como su fuente original

Los venta de los derechos deportivos de emisión: ¿Un tiro en el pie por parte de los promotores?

Es un hecho que las audiencias televisivas, como tendencia general, están bajando en el mundo del deporte. ¿Estamos simplemente en un periodo de transición de modelos analógicos a digitales, o los «mandamases» de las diversas competiciones, guiados por el dinero a corto plazo de la venta de los derechos a...

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is...

Veronica Pascual —— «When uncertainty is greater, communication is more important»

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

«Communication companies need to facilitate dialogue.»

Casimiro García Abadillo, the Independent’s director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.