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  • Blog
  • 11 February 2021
  • 1 min. reading time

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, Chairman of The Family Advisory Group, talks with Bárbara Yuste, head of PROA's Digital Area, on the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The Family Business in the face of the COVID-19 pandemic".The entrepreneurial family. 21 keys to the continuity of the family business" and the importance of communication in its development. 

This video may be reproduced provided that PROA is credited as the original source.

Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

  • Blog
  • 1 min. reading time

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

  • Blog
  • 3 min. reading time

Why it is Important to Learn how to Debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that he that he learned are important due to the level of debate in...

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  • 1 min. reading time

PROA analysis: the debate under scrutiny

The coronavirus and two very different political blocs (left/right) starred yesterday in the debate of the candidates for the Presidency of the Community of Madrid. The debate focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of...

  • Blog
  • 3 min. reading time

Spain, better placed than other countries in the face of the impending economic slowdown

The Spanish economy is resisting the onslaught of the global slowdown better than expected. This is one of the main conclusions of the presentation given by the economist Emilio Ontiveros, president of Analistas Financieros Internacionales (AFI) at a recent event on Independent Management held in Madrid. Global uncertainties Ontiveros began by alluding to...

  • Blog
  • 3 min. reading time

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

  • Blog
  • 1 min. reading time

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