Manuel Bermejo -- "Communication plays a key role in family businesses".

I often point to the importance of Hayek's conquest of the climate of opinion, Gramscian philosophy of the non-philosophers or Laclau's floating signifiers in matters such as feminism, sexuality or the environment, when it comes to the Spanish centre-right in the battle for the...

No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention,...

For brands, social networks are key elements in their communication strategies due to their capacity to generate affective and lasting links with their consumers and potential customers, members of their digital community. These virtual communities are made up of a group of individuals who follow a brand on social media.

Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who cannot find their place. She pays tribute to eight-year-old Sergio, who has courageously helped her to achieve Oscar gold....

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...