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Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, Chairman of The Family Advisory Group, talks with Bárbara Yuste, head of PROA's Digital Area, on the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The Family Business in the face of the COVID-19 pandemic".The entrepreneurial family. 21 keys to the continuity of the family business" and the importance of communication in its development. 

This video may be reproduced provided that PROA is credited as the original source.

The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. "New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature". José...

PROA Communication 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

Communication in times of coronavirus

The coronavirus crisis is changing the way we relate to each other, including between corporate communications professionals and journalists. The press conferences in which journalists coincided with members of a company's or organisation's communications office were no longer the same thing....

The state of unrest

I wrote here that society and politics would not change despite the impact of COVID-19. And this theory seems to be confirmed. Society does not want to look itself in the eye. Each of us is capable of seeing, understanding and perceiving according to his or her vital, mental and emotional training in...

Rocío Ledesma del Fresno -- Financial awareness: money management skills

Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there is a great effort achieved over the years and cultivating habits that make them be in the place they deserve. And this applies to all...

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...

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