Manuel Bermejo -- "Communication plays a key role in family businesses".

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

"Parenthood is a biological concept," reflects Dr. Rodríguez Piedrabuena, psychiatric and psychoanalytic specialist, in a new PROA Comunicación video. "The concept has little to do with political theories on childhood," he states.

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice. This is a strange way of heading an article, but I don't know what it's like to see people with their water bottles and the...