News

-- ECODRY chooses PROA to develop its communication strategy

EcodryThe brand name of the Atenzza Groupthe manufacturer of intelligent fabrics based in the province of Alicante for more than 80 years, has trusted in PROA for the development of its communication strategy.

With the arrival of the pandemic caused by SARS_COV 2 in 2020, the Attenza Group decided to direct all its resources towards the manufacture of protective textile materials: full equipment for the sanitary staff and face masks for the public. ECODRY, the first mask with intelligent fabric that actively kills Covid-19 and all viruses with an efficiency of 99%, was born.

Thanks to a revolutionary technology based on static biocides applied at atomic scales, when the virus comes into contact with the Ecodry, its tissue traps it and starts a process whereby, within 2 hours of the first contact, more than 99% of the viral load has disappeared.

Its products, all manufactured in Spain, have passed the strictest safety controls and have been tested by the main national and European bodies to guarantee their composition and efficacy. They all comply with the European Standard CWA 17553:2020, with test number AR-20-YL-005920-01 and have been tested in external laboratories under the ISO 18184 standard, resulting in a complete inhibition of the virus after two hours. This certification has been granted by the European laboratory MSL, a specialist in microbiological testing and regulatory compliance worldwide.

THIS TEXT MAY BE REPRODUCED PROVIDED THAT PROA IS CITED AS THE PRIMARY SOURCE.

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mentality towards a customer service...

-- TRESMARES CAPITAL trusts PROA for the production of its new corporate video 

The result is a 2' 30'' audiovisual film with a strong emotional impact. In the words of Ben Kendall, PROA's creative director: "The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed as a result of the pandemic....

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

Howden Iberia trusts in PROA to strengthen its communication

Insurance broker Howden Iberia has hired PROA to develop and execute its communication strategy. The consultancy firm will work on improving the company's positioning and relevance. To this end, PROA will focus on two aspects: on the one hand, it will help to position the company's reputational image, and on the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.