The Results of Communicating the Brand Purpose

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

The private banking business in Spain continues to be an appealing niche for the financial sector. According to the consulting firm DBK, at the end of 2017 assets under client management with financial assets of at least 300,000 euros amounted to 450 billion euros. This grouping consists of almost 400,000...

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled "Subscriptions, the new black," we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For...

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It's happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...