The Results of Communicating the Brand Purpose

Today's business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people, who are empathetic and who are committed to communication, collaboration and teamwork. These skills have become increasingly important in recent years, but the COVID-19 pandemic...

In the predictions we make about the trends that will mark the coming year, as well as those to come, experience shows us how changeable an environment can be, where what looks like it is going to be the imminent bombshell, suddenly a new technology or event appears, which...

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and...

In this interview with Proa Comunicación, Laura González-Molero, president of the Asociación para el Progreso de la Dirección (APD), analyses the economic crisis that the confinement measures put in place by the coronavirus will unleash in Spain. He admits that if...

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...