The Results of Communicating the Brand Purpose

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

This sentence makes sense, as does the reflection that in historical epidemics the sick were confined, not the healthy. I am surprised how little radical feminism has publicised the success of the excellent political leaders who have managed to dominate the COVID-19 in their countries with some...

For some time now, judicial investigations involving well-known persons or entities have been conducted in parallel. On the one hand, the criminal trial. On the other, the media. The former clearly affects the latter, as was made clear last Friday by the President of the European Parliament, Mr....

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and...

The Council of the Spanish Medical Association (OMC) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health workers and warns that September "generates a growing sense of fear and desolation due to the progressive increase of serious cases that threatens to...

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...