José Antonio R. Piedrabuena -- Interview with Inés Muñoz, head of the CNIO Crystallography and Protein Engineering Unit

Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, in the...

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

Borja Milans del Bosch y de Oliva, a great connoisseur of the world of training, business and coaching, is an executive and team coach. After graduating in marketing in the United States in Madrid, he followed the path of business consultancy and is known for his energy and...