News

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain.

People who have been discharged from the Coronavirus testify that throughout their short and intense illness they went through the following stages: indignation and victimization; confrontation, acceptance of pain and disappointment; struggle without quarter, despite the feeling of exhaustion and even death, to defend their lives and, finally, slow and slow recovery of their vital signs.

Perhaps many of us, members of a society not generally accustomed to frustration and the struggle for life, find ourselves, in the midst of the quarantine we are living, in the stage of indignation and victimization. There is no point in remaining in it for long. Lamentations are of no use; they make us weaker, they disturb us, they make us sad and they sink us psychologically. We need, if we as a society are still bogged down in anger, to get out of everything that takes away from being fully human and from everything that destroys us internally.

We will come out when all of us, as individuals and as members of our society, ask ourselves the right questions, however crude and not entirely politically correct, and when we respond with the necessary courage, beyond false accusations, with the truth that frees us from past ties and opens up horizons of life and hope.

It will be these new horizons of life and hope, many of which are already being born and growing among us, that will help us to face everything that is happening to us without fear, without resentment and without envy. Strengthened, though still weakened and in need of all kinds of helpwe will feel that nature, as long as we respect it and use it properly, will stop responding to us with aggressiveness, arrogance and excess; we will perceive that the whole of humanity needs to return to its point of origin, to its most glorious stages in which all men, from the smallest to the greatest, from the newly-born to the one who is saying goodbye to life, are necessary and we are dispensable and disposable; finally, we will be grateful that above us is the strength and the illusion of life that are born from the Creator of the world, that the only thing he aspires to is that his children live as true brothers and sisters and as beings of solidarity and not of indignation.

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

Ángela Jordana -- "The WHO definition of health is a utopia".

"Suicidal thoughts have increased between 12.5 and 14% in young people" Ángela Jordana is a specialist in Health Literacy and Salutogenesis -a concept developed by the physician and sociologist Aaron Antonovsky in the 1970s-. Creator of the LifeCourse and MOA method, she teaches courses to individuals and organisations seeking to...

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.