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Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? From this question, provocative for today's times, Lucía Casanuevamanaging partner of PROA Communicationdevelops an interesting concept in a column of the newspaper ABC published this Thursday. It is about "feliciDAR", the term that gives the reflection its title, and which refers to giving oneself to others. Also in the words of Dr. Luis Gutiérrez Rojas, whoever is concerned with making others happy, finds happiness.

"As a communicator, I see more and more truth in the heartbeat of simplicity. A few days ago I was invited to give a masterclass for young girls with the best academic records who are thinking about what to study, also to be free and therefore happy... At the end of that session I felt grateful and with a sense of wellbeing like I hadn't experienced for a long time", says Lucía Casanueva.

Read the full article here at ABC.

Proa Comunicación organised the III National Winter Sports Awards

For the third year in a row, Proa Comunicación helped to organise the National Snow Sports Awards. Presented by Madrid SnowZone and the RFEDI-Spainsnow, the third edition of this event took place last Friday November 15 in Madrid's newly renovated indoor skiing area. Athletes and organizations came together to award...

"Silence is not profitable in communication".

Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, "the important thing is to inform, to...

How to create value in Private Equity through communication

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Juan Antonio Samaranch: "The Olympic Games generate 5.7 billion euros in revenue".

The headquarters of the Col-legi d'Economistes de Catalunya (CEC) in Barcelona hosted last Thursday 13 July the conference "Challenges of Olympism in the 20th century" by the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, coinciding with the 25th anniversary of the Barcelona'92 Olympic Games.

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2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

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Lucía Casanueva -- "FeliciDAR", an ABC column

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