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Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? From this question, provocative for today's times, Lucía Casanuevamanaging partner of PROA Communicationdevelops an interesting concept in a column of the newspaper ABC published this Thursday. It is about "feliciDAR", the term that gives the reflection its title, and which refers to giving oneself to others. Also in the words of Dr. Luis Gutiérrez Rojas, whoever is concerned with making others happy, finds happiness.

"As a communicator, I see more and more truth in the heartbeat of simplicity. A few days ago I was invited to give a masterclass for young girls with the best academic records who are thinking about what to study, also to be free and therefore happy... At the end of that session I felt grateful and with a sense of wellbeing like I hadn't experienced for a long time", says Lucía Casanueva.

Read the full article here at ABC.

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

Keys to a viable pension system for the future

The future unviability of the current public, contributory, pay-as-you-go pension system in Spain is one of the urgent issues to be addressed by any government, but political expediency causes it to be postponed time and time again. The expert Diego Valero, president of the consultancy Novaster, explains to Proa...

The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

Jordi Sevilla, participant in the PROA Communication Observatories: "we are entering a languid stagnation".

On 26 November, a new edition of the PROA Communication Observatories was held. On this occasion, the guest speaker was the former Minister of Public Administrations, Jordi Sevilla, who spoke to a large group of businessmen and representatives of civil society about the economic situation we are experiencing...

Pierre Giacometti: "transformation is a communicative context of opportunities".

As part of its series of conferences 'New challenges, new answers', Deusto Business School and Madrid Foro Empresarial presented Pierre Giacometti (Nicolas Sarkozy's former communications advisor), who presented the main conclusions of his study: 'Companies facing the challenge of transformation: How do teams experience it, how do they...

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Lucía Casanueva -- "FeliciDAR", an ABC column

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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