Lucía Casanueva -- "FeliciDAR", an ABC column

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A person of public relevance wanted to hire me specifically for the market launch of his product. It was a novel service that had enormous potential for...

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies...

It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the politicians in the running for this second round of elections. There was, however, room for improvement, which has consisted rather of making worse what could be made worse, especially when they do not abandon the ways and means of...

"There are reasons to think that this can go well, as long as policies do not spoil it", concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory on Thursday 4 July. Montoro spoke on 'The Spanish economy and its challenges...