News

  • News
  • 2 February 2023
  • 1 min. reading time

Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? From this question, provocative for today's times, Lucía Casanuevamanaging partner of PROA Communicationdevelops an interesting concept in a column of the newspaper ABC  published this Thursday. It is about "feliciDAR", the term that gives the reflection its title, and which refers to giving oneself to others. Also in the words of Dr. Luis Gutiérrez Rojas, whoever is concerned with making others happy, finds happiness.

"As a communicator, I see more and more truth in the heartbeat of simplicity. A few days ago I was invited to give a masterclass for young girls with the best academic records who are thinking about what to study, also to be free and therefore happy... At the end of that session I felt grateful and with a sense of wellbeing like I hadn't experienced for a long time", says Lucía Casanueva.

Read the full article here at ABC.

 

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

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  • 6 min. reading time

Fidentiis Gestión SGIIC

Financial communication
TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER...
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  • 2 min. reading time

And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

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  • 3 min. reading time

José Luis Martínez-Almeida: "The Center-Right Cannot Stay at Home on May 26".

"The centre-right cannot stay at home on May 26," insisted José Luis Martínez-Almeida repeatedly, the Partido Popular's candidate for Mayor of Madrid, during his speech at the Proa Comunicación Observatory with a presentation titled 'Recovering Madrid for Everyone' , held at the Wellington Hotel. Martínez-Almeida put special emphasis on the...

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  • 3 min. reading time

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

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  • 1 min. reading time

Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by...

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  • 1 min. reading time

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