News

10 Management Skills Required by Companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación's video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require:

  1. The courage and determination to take risks and accept failure.
  2. The ability to make decisionsespecially those that are increasingly more difficult and lack perfect information.
  3. Self-awareness of strengths, weaknesses, and blind spots that prevent us from seeing our weaknesses.
  4. Flexibility to adapt to constant changes.
  5. Constant learning especially in personal development in everything related to the sector in which the company operates.
  6. The ability to be comfortable and well-versed in networking both physical and online.
  7. A developed global mentality that helps us have a more complete vision of the world and understanding of different cultures.
  8. The capacity to innovate and reinvent yourself in an almost constant manner.
  9. Integrity to say what you are thinking, and humility to learn from mistakes and failures.
  10. The capacity to motivate and inspire others to overcome the habitual resistance to change.

Video of the Proa Communication Observatory: Public emergencies

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at...

Carmen García -- Towards a new model of work and life

On 3 March I took part in an event at Deusto Business School (still in person) invited by Madrid Foro Empresarial during Women's Week, and I focused a large part of my talk on the difficulties of teleworking in Spain. On 9 March, during the celebration of Women's Day, I...

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former Ciudadanos MP, participates in a new PROA video in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his time in politics. Finally, he highlights...

José Ramón Barros Cabalar -- The new Cold War: China, systemic rival of the West

"By reason of this general connection of political freedom with freedom of thought, philosophy appears in history only where and to the extent that free constitutions are created". "Tien (Heaven) does not rule nature, but the emperor rules everything and only he....

The beginning of regulatory constraints in the internet sphere: Facebook's content advisory board

The continuous technological progress, together with the existence of an increasingly globalised and connected world, must be accompanied by a normative regulation that establishes the limits of what is permitted and what is an infringement of rights and freedoms, as well as of institutions or bodies that are not only allowed but also...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.