PROA strengthens its team with the addition of Myriam Gómez as director of Financial Communication of the firm.
Myriam holds a degree in Economics and Business Administration from CUNEF and is an expert in communication and corporate reputation and has more than 20 years of professional experience in positions of responsibility in Spanish and foreign financial institutions. She has been deputy director of media relations at Banco Santander (1997-2002), director of communications at Banco Urquijo (2002-2007), MBNA - Bank of America Group (2007-2008) and Deutsche Bank Spain (2008 - 2015), entities in which she has acquired a great strategic and global vision of the business.
His involvement in the communication of major operations, such as the merger of the Santander and Hispanoamericano banks and the sale of Banco Urquijo to Banco Sabadell, has given him extensive experience in crisis communication.
For Lucía Casanueva y Valvanuz Serna RuizAccording to PROA's managing partners, "the current financial context is more changing than ever. Rethinking, reinforcing and refining the way we communicate with the stakeholders of any institution is essential to preserve and strengthen its image and future credibility. That is why the incorporation of Myriam and her great experience in financial communication makes PROA the most valid option in this field".