-- Luis Gutiérrez: "A person with a will is a free person".

The situation generated by the coronavirus (COVID-19) has highlighted the importance of having crisis communication cabinets and plans in companies, regardless of their size. Acting in a logical and structured way is essential to minimise losses. And, what is even more...

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (what is known as "Web 2.0")....

It would've been a lot to hope, and even riskier yet to believe, in innovations of rhetoric and technique by politicians running for this second electoral round. There was, however, room for improvement, yet this potential to change for the better rather took a turn for the worse, especially when...

I am commenting on an article in Expansión with quotation marks, and my comments without inverted commas, trying to detoxify. "It is that meat consumption has reached alarming levels". Bullshit. Consumption has fallen, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock farming is a...

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation. This text may be reproduced provided...

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...