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-- Luis Gutiérrez: "A person with a will is a free person".

PROA psychiatrist interview Luis Gutiérrez Rojas on the psychological impact of COVID-19, team management in times of uncertainty and the new opportunities that open up after the storm.

 

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Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

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Why do female STEM students find a career in Data Science unattractive?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

Communication strategy for the epidemic: information by flood

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

José Antonio R. Piedrabuena -- Nuts as a real fountain of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weeks consumption of nuts such as walnuts, pistachios and almonds at least five times, since their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotenoids, give us large doses of fatty acids,...

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, takes part in a new PROA video in which she highlights the importance of communication ....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.