Storytelling en el ámbito empresarial

La tarea de la comunicación en los procesos de fusiones y adquisiciones es exigente. No es raro que estos proyectos fracasen debido a una comunicación insuficiente o mal preparada. Cualquiera que desee tener una influencia significativa en las perspectivas de éxito de la fusión necesita una estrategia de comunicación bien...

In the face of this serious crisis, I wanted to turn to the leading figures of long-successful family businesses. Their learning is especially timely now. We have already been severely hit by the now infamous Covid -2019 coronavirus pandemic for days. My solidarity with the victims and the sick, as...

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

Imposters who impersonate the identity of other people, politicians who lie continuously without any shame, CEOs, executives and employees who do the unthinkable to maintain their positions at whatever cost and thinking only of their own interests and not of those of their teams and their companies, fake news that...

Todos los seres vivientes siguen aquí porque muy pronto, desde sus etapas como unicelulares tuvieron que aprender a distinguir lo bueno de lo malo. En los seres humanos este arcaísmo biológico se traslada también a su mente y si la educación, la formación y demás características que la hacen humana...

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September «generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies...