Storytelling en el ámbito empresarial

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

  Why is it that nowadays it’s more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it’s ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labeled as something that...

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn’t only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

Aparecer en medios sigue siendo una de las principales maneras de dar a conocer una empresa o marca y llegar a un amplio público. Las formas de aparecer en ellos son variadas, mediante una nota de prensa, una entrevista, publicidad… formatos en los que varía la capacidad de control de...

El ransomware, un virus empleado para infectar y encriptar archivos a cambio de un rescate, se ha convertido en uno de los delitos cibernéticos que más afectan a las empresas. José Carlos Jiménez, Cyber Underwriter de AIG, ha publicado un decálogo sobre las principales medidas para evitar el ransomware (secuestro...