Storytelling en el ámbito empresarial

“No hay comunicación sin cultura, ni cultura sin comunicación”. Umberto Eco Como acertadamente apuntaba Umberto Eco, “no hay comunicación sin cultura, ni cultura sin comunicación”. La comunicación y la cultura están relacionadas de manera intrínseca desde el primer momento en el que comunicar forma parte de la propia cultura y...

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investments services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models....

Banks should strengthen their risk management capabilities and prepare for the impact of substantial loan losses in the coming months, as the completion of government aid programs reveals the financial impact of the pandemic, according to a new report from Boston Consulting Group (BCG). The report, entitled Global Risk 2021:...

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. «Exercise is the best pill», says Dr. Durántez, who explains that «it...

«The world is changing faster than ever.» With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, «is in rupture or breaking down». In her opinion, the changes we are experiencing today force...

Los expertos de Trea Asset Management, gestora independiente especializada en mandatos de gestión para entidades financieras, explicaron recientemente en una conferencia en Madrid su visión de la economía, y el posicionamiento recomendado para los inversores, enfocado especialmente en la renta variable española y europea. Coronavirus: freno a la producción La...