That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue after the pandemic, when we manage to return to normality. Normality that now seems far away... but it will come.
But, what is internal communication and what is it for? Internal communication is much more than sending out communiqués and updating an intranet. Internal communication must have a strategy, based on the corporateThe main objectives are a) to help employees understand the business, align them with the corporate purpose and strategy so that they feel closer to the organisation and its objectives; b) to help align the company's current positioning with the target positioning; and c) to spread the corporate culture and promote the company's values.
Three objectives that highlight the importance of internal communication and the need for it to be considered as strategic and, therefore, to invest in it.
As if these three reasons were not enough, we should add that many companies still have offshore teams and, although it has been shown that teleworking in itself does not affect productivity, the social distance and the wear and tear caused by so many virtual meetings is taking its toll on employees and their commitment to the company. And just as a committed employee performs better and translates into higher profits for the company, their lack of commitment will also be reflected in the figures. Hence the importance of internal communication in helping to define the right strategy for maintaining the commitment (engagement) of the employee The new employees will continue to work remotely and also improve the experience they have of working from home by getting them involved in everything the company does despite the offshoring.
In a few months we will return to normality, but many hybrid working models will remain and new changes are sure to be around the corner. Having the capacity through a good internal communication strategy to mobilise employees to achieve objectives and deal with change will be fundamental. At the end of the day, people are the driving force of companies and the ones who achieve results. To lose talent is to lose competitiveness.
As we can see, there are many reasons why internal communication plays an important role in the day-to-day running of companies, but for this to happen, it is necessary for organisations and their managers to give it the importance it deserves. Internal communication, regardless of whether it is located in Communication or in HR, is an essential part of a company's daily work. cross-cutting function and as such must be taken into account. Organisations that do not rely on internal communication to define their strategic roadmap will be losing out on opportunities to their competitors, and will be losing out on their employees, with all that this entails, and will end up as second-rate companies.
For all the above reasons, we insist that internal communication is not a passing fad and we ask you: In which league do you want to play?
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