News

  • Blog
  • 2 August 2019
  • 1 min. reading time

Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Qualityexplains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

Rocío Ledesma del Fresno -- Financial awareness: habits, brains and their financial application

"Watch your thoughts because they will become words. Watch your words because they will become actions. Watch your actions because they will become habits. Watch your habits because they will build your character. Watch your character because it will shape your destiny. And your destiny will be your life. Gandhi...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Interview with Inés Muñoz, head of the CNIO Crystallography and Protein Engineering Unit

Dr. Piedrabuena interviews Inés Muñoz, head of the CNIO's Crystallography and Protein Engineering Unit, about cancer research and the challenges facing a possible solution to the pandemic. This video can be reproduced whenever PROA is mentioned as the author of the interview....

  • Blog
  • 1 min. reading time

How can we defend ourselves legally from the fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or any of its executives have been affected by false or inaccurate news due to the coronavirus? How can the dissemination of false news affecting corporate reputation be remedied? What measures can be taken in the face of...

  • Blog
  • 5 min. reading time

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Sleep from a medical point of view

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...

  • Blog
  • 5 min. reading time

Wine in coronavirus times

"From the home of your favourite artists to yours," was the announcement of #YoMeQuedoAtHomeFestival before it garnered 440,000 fans on Instagram. This initiative, devised by a music promoter and a well-known artist, managed to put the community in check (crossing the digital frontier and filling the screen with its repercussions),...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.