Brands and Customer Experience

France is one of the countries which, for centuries, has often had intellectuals and organisations that have set standards. Its geopolitical position, its academic institutions, its media, its sense of excellence are some of the aspects that explain why it is a reference outside its borders. A Latin country...

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly to keep manufacturing votes. We should have known that the day the US elected president...

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

Theresa Zabell, president of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling a healthy lifestyle in the youngest members of the community by encouraging them to...

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...