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Dolors Marco presents the Health, Pharma and Medical Technology Area of PROA

The health sector requires highly specialised professionals, not only in terms of healthcare, but in all areas of its management. And communication is no exception. For this reason, the PROA's Health, Pharma and Medical Technology Area brings together professionals with more than 30 years of experience and a wealth of expertise in all types of operations.

Dolors MarcoThe director of the area, opens the doors of PROA in this videoThe attention to detail and permanent contact with the customer are essential to meet all their needs and expectations. "We have experienced first-hand the main operations in the healthcare marketWe communicated mergers and acquisitions, created the first reputation department in a Spanish hospital, and managed all kinds of crises, even a global pandemic," he explains.

All of this, to offer services ranging from market positioning strategy to the management of a reputational crisisWe also provide scientific and corporate communication and the preparation of annual reports. Projects that adapt to the business plans of the companies, and which have the agility of response, the backing of the corporate team of PROA and the accompaniment of its Litigation area.

Valvanuz Serna Ruiz - The challenge for managers in business association communication

In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions....

-- Giant, the world's largest bicycle manufacturer, chooses PROA for communication in Spain

Giant, the world's largest bicycle manufacturer, has chosen PROA to develop its online and offline corporate communication strategy in Spain to boost the visibility and notoriety of its products through the reinforcement of existing communication channels. The new scenario brought about by...

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

Proa Comunicación at the presentation of the Venture Capital Yearbook 2015

Photo: Proa Comunicación at the presentation of the 2015 Venture Capital Yearbook Photo: Presentation of the 2015 Venture Capital Yearbook Proa Comunicación attended the presentation of the 2015 Venture Capital Yearbook on 22 July, promoted by the ICO Foundation and the Instituto de Capital Riesgo (INCARI).

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Lucía Casanueva - "The political class should get closer to citizens".

The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and created...

"The future of journalism is to be ethical, moral, rigorous and of high quality".

The former editor of El Mundo, David Jiménez, said that "the future of journalism is to be ethical, moral, rigorous and of quality" during an observatory held at Proa Comunicación on Wednesday 4 March. After a quick review of his professional career, since he joined El Mundo, the former editor of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Dolors Marco presents the Health, Pharma and Medical Technology Area of PROA

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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